Berkley PowerBait Rattle Shrimp New Penny – 3-1/2in Saltwater Lure

Overview

The Berkley PowerBait Rattle Shrimp in New Penny brings together a proven saltwater lure concept with a scent-enhanced design. At 3-1/2 inches, this pre-rigged shrimp imitator is built for inshore anglers targeting species that feed on shrimp. The scent and flavor cues, combined with deliberate action, aim to attract bites from a distance without relying on luck.

What makes it effective on the water

In the water, the lure is designed to deliver a balanced combination of aroma, texture, and motion. The New Penny color helps with visibility in varied light and water conditions, while the lures’ weight supports solid casts and controlled action on every retrieve.

• PowerBait scent and flavor mimic live shrimp to invite cautious bites and longer interest from fish.
• Pre-rigged with extra sharp black nickel hooks for a quick setup and reliable hookups.
• Rattle adds vibration and audible cues to help attract fish from farther distances.
• Weighted design supports consistent action and stable tracking on each cast.
• New Penny color and 3-1/2 inch length offer a distinct silhouette for inshore targets.

How to use and settings

Use a steady or irregular retrieve to highlight the shrimp’s natural motion. The lure works well near structure, around flats, and in moving water where scent and vibration are most effective. It’s shipped as a complete, ready-to-fish setup, which can save time on the water.

• Versatile for a range of inshore species that feed on shrimp.
• Pre-rigged design reduces setup time and increases fishing efficiency.
• Three lures per package provide a quick rotation for different day-to-day conditions.
• Durable saltwater construction tuned for frequent casts and steady performance.

Specifications at a glance

• Length: 3-1/2 inches
• Color: New Penny
• Package quantity: 3 per package
• Hook: pre-rigged with black nickel hooks
• Rattle: yes, to boost attraction