Bill Lewis ATV Squarebill Crankbait 1.0 — Red Glitter Craw with Mustad Triple Grip Hooks

Overview

Meet the Bill Lewis ATV Squarebill 1.0, a purpose-built lure designed to thrive in tight cover, from rocky bottoms to weed edges. Its circuit board lip enables deeper dives and a tighter wiggle, helping the lure reach lockdown bass zones while maintaining a lifelike, water-slicing action.

The body combines a rugged honeycomb construction with a balanced profile, delivering durability without excess weight. This thoughtful build supports longer casts and quicker recovery, so you can cover more water with confidence. Standard on the ATV is the Mustad Triple Grip hook set, engineered to hold on through the rush of the strike and the thrilling pull of the fight.

Why anglers choose the ATV Squarebill

• CIRCUIT BOARD LIP: deeper dive and a tighter wiggle for more contact in varied conditions.
• VERSATILE ACTION: a SB-57–like body with a lip designed to snap out of grass tops for cleanly fishing over cover.
• MUSTAD TRIPLE GRIPS: secure hooksets to help you stay connected during the fight.
• ENHANCED DURABILITY: honeycomb construction reduces weight while increasing resilience against snags.
• PRECISE CASTING: a balanced design that helps you target specific zones near structure or cover.

Real-world use and settings

Whether you’re fishing freshwater or venturing into light saltwater, the ATV Squarebill is built to handle a range of cover and depths. It typically runs 2–6 feet, with larger sizes reaching deeper pockets where bass feed. The Red Glitter Craw color adds a vivid, lifelike flash that can grab attention in stained water or low-light scenarios.

Practitioners often rely on a steady, controlled retrieve with subtle twitches to elicit a bite from bass lurking around rocks, wood, or grassy edges. The lure’s action is designed to be responsive without overworking the presentation, offering a versatile tool for covering water efficiently.

In short, the ATV Squarebill offers a versatile profile designed to adapt to different cover and depth, with a focus on secure hookups and dependable casting. It presents a plausible option for anglers seeking a single lure that can work across freshwater and lighter saltwater contexts, while staying within a balanced casting range and offering reliable body action.