Bill Lewis ATV Squarebill Crankbait – Rootbeer Craw with Mustad Triple Grip Hooks

Meet the Bill Lewis ATV Squarebill Crankbait

The ATV Squarebill blends a robust honeycomb body with a circuit board lip, delivering a controlled, tighter wiggle and a deeper dive compared to traditional squarebills. Built on a legacy of Bill Lewis Outdoors, this lure brings decades of design excellence to freshwater and light saltwater scenarios alike. Expect reliable performance whether you’re fishing rocky bottoms, woody cover, or grassy edges, and enjoy a lure that stays connected to the strike even when the water grows stained or murky.

Key features that shape its in-water performance include the circuit board lip, a versatile action, Mustad Triple Grip hooks, enhanced durability, and precise casting. Each element works together to help you reach likely bass zones with confidence and consistency, without overcomplicating your approach.

Why anglers choose ATV Squarebill

• Circuit Board Lip: Aids deeper diving while maintaining a tight, Fish-on feel as the lure deflects off cover.
• Versatile Action: Similar body to the SB-57, with a lip designed to snap out of grass tops for efficient coverage over weed and grass edges.
• Mustad Triple Grips: Secure hookups to minimize lost fish during the fight and maximize confidence on long runs.
• Enhanced Durability: Honeycomb construction reduces weight without sacrificing strength, aiding longer casts and reliable performance in tough cover.
• Precise Casting: Balanced design helps you target cover and structure with accuracy, increasing your chances of a productive strike near likely bass hideouts.

In real-world use, anglers notice the ATV Squarebill's ability to navigate rock and wood while maintaining a tighter wiggle than typical cranks, and its lip design helps it pop free from grass-tops. This combination makes it a versatile option for mixed-water situations where patience and precision matter as much as aggression and speed.

Size, color, and using notes

The ATV is offered in multiple sizes to align with the baitfish bass feed on, with three main options designed to pair with depth and cover. Colors are dialed in for visibility across water clarity levels, and the Rootbeer Craw variant is a classic choice for transiting between stained and clearer waters.

Brand heritage

Bill Lewis Outdoors has shaped the fishing landscape for over 50 years, combining traditional craftsmanship with modern technology to deliver lures that perform across seasons and species. The ATV Squarebill continues that tradition of innovation and quality, inviting anglers to explore cover-rich waters with a proven tool.