

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
The Bill Lewis Depth Strike Twitchbait is a purposefully built sinking lure designed for forward-facing sonar environments. Without a traditional lip, it dives quickly on a slack line and displays a provocative back-and-forth shimmy that can entice nearby bass. Offered in three sizes and fourteen color options, this lure accepts a variety of retrieves—from precise twitching to steady reeves—making it a versatile choice for schooling fish and open-water targeting alike.
Designed to perform with or without forward-facing sonar, the Depth Strike excels in a variety of scenarios. Its lipless form produces a tight, erratic glide when twitched or ripped, imitating a fleeing baitfish and triggering reaction strikes from bass cruising near cover or schooling tight-knit groups.
Real-world use often centers on quick vertical descents that put the lure in the strike zone fast, with a sequence that feels unpredictable enough to hold a bass’s attention. The combination of realistic body shape, audible baitfish sound, and the durable hardware gives anglers a reliable tool for days when bites come in bursts or when searching dense schools.
Alternately, a simple slack-line retrieve with intermittent pops can let the lure’s body shimmer and shimmy, creating an inviting silhouette in low-light or stained water. The floating-to-sinking dynamic makes it adaptable for mid-depth targeting or probing around schooling fish.
With 14 colorways including the standout 24K Shad, the Depth Strike provides options to suit different water colors and lighting. The color variations, paired with the bait fish sound, help draw attention in both clear and murkier conditions.
Constructed for durability in tough fishing environments, the lure pairs a robust body with premium hardware. Its sinking profile is designed to reach mid-water zones efficiently, making it a practical choice for anglers chasing deeper setups or fast-running schools.
The Depth Strike Twitchbait is a versatile sinking option for bass anglers. It offers a balance of action, audible cues, and hardware you can trust, with multiple sizes and colors to match your fishing style and water conditions. While results depend on many factors, this lure provides a compelling set of features that can fit into varied tactics and water temps.
Q: What sizes are available for the Bill Lewis Depth Strike Twitchbait?
A: Available in 3/8 oz, 1/2 oz, and 5/8 oz to match water depth and target species.
Q: How should I retrieve the Depth Strike for best action?
A: Try quick twitches and short pulls, then a steady retrieve; adjust pace based on schooling activity.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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