

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
The Bill Lewis Depth Strike TWITCHBAIT is a lipless sinking lure built to play well with forward facing sonar. Its design lets it dive quickly on a slack line, delivering a tight back and forth shimmy that draws attention from pursuing bass. Available in three weights and fourteen color options, this bait adapts to various depths, cover, and schooling behavior. It supports a range of actions, from deliberate twitches to fast retrieves, making it a versatile tool on the water.
With its simple, effective motion, you can tailor your presentation for different underwater scenarios. The Depth Strike is a go to when you want a precise sink rate and a convincing baitfish mimic that can respond to your cadence in real time. The lure is designed to perform in both open water and tighter spots where bass patrol, allowing you to experiment with cadence until you find what triggers bites.
Ideal when you need a fast sinking lure that can be nudged into a lifelike motion with minimal snagging, especially when fish are oriented toward baitfish and schooling behavior is evident on sonar. The Depth Strike offers a straightforward way to vary cadence without changing lures.
Crafted for dependable performance, the Depth Strike leverages a trusted brand legacy and components designed to withstand active fishing days. Its weight options and color range give you flexibility to adapt to water color, light, and pressure conditions, without overcomplicating the setup.
Q: What makes the Bill Lewis Depth Strike TWITCHBAIT different from other sinking twitchbaits?
A: Its lipless, sinking design and back and forth shimmy respond well to forward facing sonar, with reliable Mustad hooks.
Q: How should I fish the Depth Strike for best results?
A: Twist, rip and retrieve, or steady pull with slack line; vary cadence to target schooling bass and cover.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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