

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
The Bill Lewis Depth Strike Twitchbait is a forward-facing sonar–friendly sinking lure that excels in delivering a controlled, rhythmic shimmy. With no lip to impede its dive, it sinks quickly on a slack line and starts moving in a tight back-and-forth motion that bass often notice. Its compact profile and sinking cadence make it a versatile choice for targeting mid-depth fish as they school up or roam near structure.
With three weights and fourteen color options, this lure adapts to different water conditions, light levels, and fish activity. It can be twitched, ripped, pulled, or simply retrieved, giving you multiple ways to provoke a response from active bass without changing your rig.
Available in 3/8 oz (75 mm), 1/2 oz (85 mm), and 5/8 oz (95 mm), the Depth Strike comes in 14 finishes, includingTable Rock Shad, a color pattern favored in various water clarities. The combination of weight and color lets you tailor your presentation to light, cover, and schooling behavior.
Designed to pair with forward-facing sonar, the Depth Strike can help you pinpoint active fish and study their reactions to the lure’s motion. The absence of a lip makes it distinct from many traditional crankbaits, while its sinking cadence enables you to reach mid-depth zones and trigger aggressive strikes around bait schools or near cover.
Q: What sets the Bill Lewis Depth Strike apart from other sinking twitchbaits?
A: It is lipless, sinks quickly on slack line, and delivers a pronounced back-and-forth shimmy suited to forward-facing sonar.
Q: How should I fish the Depth Strike to maximize bites?
A: Twist, rip, pull, or steady retrieve with a slack line; vary depth and cadence to entice schooling bass.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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