Bill Lewis Scope-Stik 120 Sinking Jerkbait — 7ft+ Long, Purple NURPLE, Mustad UltraPoint Hooks

The Scope-Stik 120 Sinking Jerkbait is built with modern anglers in mind, including those who rely on forward-facing sonar to scout structure and anticipate takes. The lure's profile features pronounced flattened sides that catch water and light from different angles, creating a subtle sideways flash as it glides. A distinctive lip design makes the bait dip and flash to the side, producing a visual wink that screens well and translates to a natural, mimicked fleeing prey in real water. This model is over seven feet long in its scope, giving you a generous platform to work with across water columns. The Purple NURPLE colorway, along with other forage-inspired tones, is chosen to match common prey species in varied conditions, helping you present a believable target in both clear and stained water. The combination of a life-like silhouette and thoughtful color design aims to improve your chances across seasons and lakes.

Design that reads on screen and on water

• Flattened sides provide visible lateral flash on screen and in water
• Lip drives sideways flash for a dramatic on-screen cue and natural water presentation
• Two length options, 120mm and 100mm, help target mid to deeper depths
• Sinking action keeps the lure in the strike zone longer when paused or jerked
• Premium Mustad UltraPoint Triple Grip hooks ensure stronger, more reliable hookups
• Rugged construction resists wear in demanding freshwater and saltwater sessions

Long casting is aided by a smooth transitioning cast-weight that makes long, accurate casts easier, while the overall balance supports a range of retrieves from slow to aggressive. The Scope-Stik’s design reflects Bill Lewis’s half-century of lure-making know-how, blending traditional craftsmanship with modern tuning to deliver consistent water action without promising results in every cast.

How to fish it effectively

• Try steady retrieves to steady the lure’s glide and depth control
• Add occasional jerks for erratic action, then pause to provoke reaction bites
• Experiment with color and depth; use the Purple NURPLE shade as a baseline in stained water
• Use with forward-facing sonar to locate depth and fish response for optimal timing

Whether you fish freshwater lakes, rivers, or saltwater bays, the Scope-Stik 120 offers a flexible option to broaden your tackle set. It reads well on screen and in real water, supporting a range of tactics while staying durable and ready for the next trip. Consider this lure as a possibility to test when your current patterns stall, and gauge how water, light, and fish behavior impact the action you see and feel on every retrieve.