Lew's Sulmo The Chick Magnet Flatsided Crankbait – Tip's Special

The Chick Magnet Returns with Tennessee Swagger

The Lew's Sulmo Chick Magnet flatsided crankbait comes back with a crisp, responsive action that anglers notice on the water. Built in collaboration with Strike King and seasoned pro Andy Morgan, it blends a heritage design with modern performance. The lure’s slim flat-side body and circuit-board lip deliver a tighter wobble and a believable swim, helping it feel alive as it ticks through its shallow-range glide.

Key design elements shape how it behaves in real conditions:

• Deflects cover in shallow water, helping you stay in the strike zone when structure calls the shots
• Thin circuit-board lip offers durability and fast diving to roughly 4–6 ft
• Flat-sided profile that shines in cooler water with a more subtle presentation
• Compact 7/16 oz weight supports controlled casts and a balanced retrieve

In practical fishing scenarios, this lure performs well when fish are pressured or bites are harder to come by, such as after a front or during windy days. Its restrained action and shallow dive can tempt wary bass near weed lines, docks, and submerged cover without overpowering the presentation.

Retrieval ideas and presentation tips can help you make the most of its strengths. Cast toward structure, then maintain a steady cadence with occasional gentle pauses to let the lip guide the lure into its depth. A subtle twitch here and there can wake the wobble without turning the lure into a splashy target.

Practical benefits you might notice include a reliable shallow dive, a lifelike wobble, and a profile that remains easy to cast across long days on the water.

Tips for getting the most from the Chick Magnet:

• Keep a light touch on the rod to preserve that tight wobble
• Experiment with short pauses near cover to trigger bites
• Cast beyond structure and draw the lure through with a steady reel