Luhr Jensen Ford Fender Lake Troll 15in 50/50 Hammered Brass & Brass Nickel

A Storied Trolling Classic for Lake Anglers

The Luhr Jensen Ford Fender Lake Troll carries a heritage dating back to the 1930s, born from the headlight reflector of a Model T Ford. When towed at slow speeds, this lure delivers bright, eye-catching flash and a subtle, pulsating vibration that can draw curious fish from surprising distances.

Designed to ride with your trolling rig, the 15-inch Ford Fender features a robust, reflective blade and sturdy hardware to maintain action even in choppy water. The 50/50 hammered brass and brass-nickel finish adds a vivid gleam that stands out in low light or stained water, helping your presentation stay visible as you cover a wide area.

Key benefits at a glance

• Original blade design that has attracted fish for seven decades and counting.
• Premium plating and meticulous polishing deliver maximum flash to entice strikes.
• Rigid stainless steel wire supports bold blades for durable, dependable action.
• Reliable performance that helps guide fish toward your trolling setup.
• A heritage lure with a proven track record across generations of anglers.

Rigging and real-world use

• Experiment with trailing distances from about 18 inches to 48 inches between the Ford Fender and your trailing lure to fine-tune bite opportunities.
• Behind the Ford Fender, try classic lure types such as Needlefish, Super Dupers, and small Hot Shots for versatile action.

In practice, anglers report a distinct flash and steady vibration that can attract bites even at modest speeds. Some days the lure draws active fish from across the water, while on other outings a wider gap seems to entice cautious followers. The combination of bright plating, resilient construction, and a time-honored blade shape makes it a trusted choice on many trolling setups.

Note: Tactics vary by species, water clarity, and conditions. Use as a flexible tool in your tackle box and adjust distance and lure pairing to fit your local bite.

Materials, finish, and durability

Built around the classic 15-inch format, the Ford Fender uses hammered brass for a rich, reflective glow that remains visible in varying light. The 50/50 brass-nickel plating adds contrast and durability, helping the lure resist wear during repeated trips through water and debris. A rigid stainless steel wire keeps the blade aligned and gives confident tracking behind your trolling setup, even when boat speed varies.

Who this is for

Ideal for lakes and larger reservoirs where visibility and reaction strikes matter. The Ford Fender Lake Troll pairs well with common trailing lures, enabling versatile presentations across species and water conditions without demanding specialized gear.

Real-world fishing stories often highlight the Ford Fender's ability to produce a noticeable flash and a steady vibration that can trigger bites during slow trolling. Use as part of a flexible tackle approach and adapt to your local bite. This lure is a heritage piece that combines history with practical action for anglers who enjoy tried-and-true gear.