

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
Meet the Luhr Jensen Hot Shot Hard Bait in fluorescent red, a compact, self-planing diving plug designed to adapt depth with your speed. The faster you reel, the deeper it dives, giving you versatile control across river currents, lake coves, and stream pockets. Its bright coloration improves visibility in varied light, helping you track the lure as it darts and dives through the water. This model blends purpose-built performance with a practical form that appeals to anglers who value responsive depth and aggressive action without overcomplicating gear setup.
Built to handle assertive bites, the lure features a compact body, premium 2X strong VMC round-bend trebles, and a design that delivers a quick, wide wobble and aggressive track. The lure’s depth profile is complemented by a floating-at-rest diver, so your presentation remains balanced when paused or drifted in currents. With an optional hot shot side planer No. 5640, you can expand depth capability and tailor your run to water clarity and boat speed. In lakes, the smaller sizes excel as trolling lures, while in streams they work well when drifted behind the boat or fished behind a lake troll to cover likely trout hotspots.
Practical usage tips help you tune performance without turning your rig into a science project. A simple screw-eye adjustment can rebalance the lure if it veers off line, giving you a predictable, repeatable presentation. The Hot Shot line has a long history of river and lake angling success, and this fluorescent red version brings high visibility and a bold silhouette to a familiar, trusted lure platform. By pairing deliberate line choices, appropriate boat speed, and the lure’s inherent action, you may unlock a series of productive retrieves across conditions and species.
Note that while no lure guarantees a bite, the Hot Shot design invites aggressive strikes and offers repeatable performance across varied waters. By exploring speed, line choice, and optional accessories, you can discover the presentation that best fits your favorite spots and season.
Q: What is the Luhr Jensen Hot Shot Hard Bait used for?
A: A self-planning diving plug with a deep-diving bill; its depth changes with speed, delivering a fast, wide wobble.
Q: What features does this model include?
A: Premium 2X strong VMC trebles, a compact body, and an optional side planer No. 5640 for added depth control.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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