

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
Meet the MagBay Lures El Sincero High Speed Wahoo Lure, a purpose-built option for fast trolling and big-game pursuit. This lure measures 11 inches in length and carries a 16-ounce head, with a palette that includes purple anodized as a standout finish. Crafted around an anodized aluminum rattling head, it’s designed to deliver a bold presence in the water and a distinct, audible signal to wary predators.
Water flows through the head and the lure wobbles side to side, generating a pronounced rattle and lively bubble trails. The combination creates a strong underwater signature that can help lure in offshore contenders. The action is distinct and easy to recognize in varying sea states, making it a memorable target for curious fish.
In practice, many South Florida anglers favor this cowbell-style approach with the lure set well back from the line, rather than inline. A 16-ounce Sincero performs well at speeds up to roughly 14 knots; for faster runs, anglers typically opt for a heavier option to preserve action and depth control. The lure’s specifications—length around 10.5–16 inches and head width of 1.5–2.5 inches—are designed to balance mass with motion so you can cover water efficiently while targeting wahoo.
MagBay Lures traces its roots to Magdalena Bay, Mexico, where anglers have shaped the brand over nearly four decades. The core idea is to balance mass and configuration to create an enticing, credible action that resonates with big game species worldwide. The El Sincero embodies that philosophy: a robust, high-visibility option that can adapt to different water conditions and trolling speeds.
Color options extend beyond purple anodized to offer breadth in visibility and water contrast. The lure’s rattling head and bubble trails provide a sensory profile that complements fast, long runs and long-lining strategies. While results vary with technique and conditions, this lure offers a persuasive option for those seeking a high-speed, high-visibility presentation that can perform across water types and depths.
Q: What are the key specs of the MagBay Lures El Sincero Wahoo Lure?
A: 11-inch length, 16-ounce head, purple anodized option, and a rattling head for enhanced water presence.
Q: How should I fish the El Sincero for best results?
A: Place it far back on the line and troll up to about 14 knots; consider a heavier lure for faster speeds.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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