

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
The MagBay Lures Sincero 16oz Wahoo Lure is designed for high-speed trolling, delivering a compact 11-inch profile with a robust 16-ounce head. Its water-driven action creates a distinctive wobble and a loud rattle, complemented by visible bubbles that trace its path in the water. This lure draws on the real-world pull of cowbell-style designs, a staple among South Florida anglers who chase wahoo and other big game species. Crafted for back-spot placement rather than inline trolling, the Sincero is built to handle exciting runs and fast passages as you cover water.
Built for anglers who ride the edge of speed, the Sincero is well-suited for trolling up to approximately 14 knots. When conditions call for faster trolling, a heavier lure may be a better match. The design prioritizes distance from the boat with a pronounced tail-end kick, reducing interference from the boat and spreading scent and motion more evenly across the water column.
MagBay Lures originated in Magdalena Bay, Mexico, driven by the goal to attract and catch more fish. With over 31 years of Pacific and global fishing insight, each design blends mass, configuration, and action to invite bites. The Sincero line consistently aims to balance weight and form for appealing action across big game species, reflecting the brand’s commitment to quality and effectiveness on the water.
Q: What speeds is the Sincero 16oz effective at?
A: Best up to around 14 knots; for faster trolling, consider a heavier lure.
Q: What makes the Sincero head design appealing?
A: The rattling head and bubble trails create noticeable action that can intrigue wahoo and other gamefish.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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