

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
The Sincero is an 11-inch, 16-ounce lure built to turn heads and trigger bites from wahoo and other big game species. Available in a bold range of metallic and iridescent finishes—black chrome, blue anodized, blue iridescent, green anodized, pink chrome, purple anodized, purple chrome, purple iridescent, red anodized, and teal anodized—the lure delivers bright reflections in varied light and water clarity.
What sets the Sincero apart is its action. Water flowing through the head makes the lure wobble in a distinctive side-to-side motion, accompanied by a loud rattle and visible bubble trails. This combination can create a strong underwater target, helping you differentiate your lure in choppy conditions or when the line is taut under load.
Key specifications and design philosophy
About MagBay Lures
MagBay Lures originated in Magdalena Bay, Mexico, drawing on nearly three decades of saltwater fishing insight. Each lure is crafted from anglers’ feedback to optimize mass and configuration, delivering an action that can intrigue multiple big game species across oceans. The brand emphasizes quality construction and reliable performance in demanding offshore environments.
Q: What makes the MagBay Lures Sincero 16oz Wahoo Lure effective?
A: The head-driven flow creates a wobbling action, a loud rattle, and bubble trails that attract wahoo when trolling.
Q: How should I use the Sincero for best results?
A: Place the lure far back on the line, avoid inline trolling, and troll up to about 14 knots for best action.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
Thanks for subscribing!
This email has been registered!
| Product | SKU | Description | Collection | Availability | Product type | Other details |
|---|