




We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
Take surface fishing to the next level with the Northland Reed Runner Magnum. This lure features lifelike patterns that mimic frogs, reptiles, mammals, birds, and fish gliding across the water, providing a convincing presence as it skates on the surface. The soft hollow body offers a natural feel in hand and when it splits the surface, helping you deliver a confident, steady retrieve. A premium Ultra-Point hook ensures clean, decisive hooksets when a strike arrives, while the overall profile remains slim enough to reduce snags in low-visibility cover.
What makes this spinnerbait stand out is the combination of movement, sound, and silhouette. The topwater walking action creates a slow, deliberate glide with subtle commotion that can trigger curious fish to investigate. The real-time rhythm echoes the subtle water movement of prey and can prompt aggressive responses from nearby fish as they zero in on the source of the disturbance.
Key features at a glance include the virtually weedless design, a premium Ultra-Point hook, and two Limber-Legs silicone skirts that add depth and flutter to the presentation. The leader-ready “twist bend” enhances rigging options so you can adapt to varying lines and setups. Throbbing “willowleaf” blades deliver steady vibration and a distinctive silhouette that helps the lure stand out on the water.
In practical terms, this spinnerbait is well-suited for anglers who fish near weed lines, pads, and structure where surface activity can draw in nearby predators. Its topwater walk helps you cover water with a controlled, walking cadence, while the blend of sound and motion provides cues that fish often respond to. If you’re after a versatile surface lure that can pair with varied rod actions and presentations, the Reed Runner Magnum offers a compelling option without claiming guaranteed results.
Q: What fishing scenarios is the Northland Reed Runner Magnum best suited for?
A: Ideal for surface-range bites around weed lines, lily pads, and structure; its topwater walking action helps attract wary fish.
Q: What design features set this spinnerbait apart?
A: Dual willow blades, a soft hollow body, and a weedless premium hook work together to create action while reducing snags.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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