


We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
Paul Brown's SD95 Soft-Dine is a compact, lifelike lure built for confident big‑game anglers. Measuring 2 5/8 inches and weighing 3/8 ounce, this Dayglow variant combines visibility with a balanced profile that tracks smoothly through diverse water conditions—and it is designed to perform in freshwater, brackish, and coastal setups. The lure's soft-dine construction helps deliver a natural feel on the retrieve, while finishes and color patterns are chosen to spark interest across a range of light and tannin-rich waters.
Dayglow hues are designed to maximize light capture and reflection, helping the lure stand out in cloudy water or low-light moments. With several finishes to choose from, you can tailor your approach to different water colors and sun angles, improving reaction opportunities without altering your gear or rigging.
At 2 5/8 inches and 3/8 oz, the lure offers a nimble cast and a balanced water entry. The profile presents a natural silhouette that can attract both mid-water and surface-feeding species, while the Dayglow finish helps maintain visibility across depths as you vary retrieve speed.
This lure is designed for versatility, making it suitable for a wide range of anglers and conditions. Whether you fish from a boat, kayak, or shore, you can tune your presentation with speed, pauses, and subtle twitches to explore structure, schooling fish, and active feeding periods. Always consider local rules and seasonal patterns when selecting a lure color and size.
Q: What finishes are available for Paul Brown's SD95 Soft-Dine 2 5/8 Dayglow?
A: Multiple finishes are available to match water conditions and lighting for optimal visibility.
Q: How should I retrieve this lure for best action?
A: Use steady retrieves with pauses or light twitches to evoke lifelike baitfish motion.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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