Proco HotChip 11 Flasher with EChip Mt Dew – 11-Inch Salmon Lure

Overview

The Proco HotChip 11 Flasher with EChip is a purpose-built trolling lure designed to attract salmon and other game fish. At 11 inches, it combines the classic flasher profile with a patented EChip bait technology in the tail and a durable ABS plastic body. The Mt Dew finish sits among more than 20 vivid color options, offering strong visibility in a range of light and water conditions. Built for reliable performance, this flasher is designed to hold its color, shape, and action from cast to retrieve in demanding saltwater or freshwater environments.

Key benefits

• Embedded EChip bait technology duplicates the electrical nerve discharge of live bait, potentially triggering strikes from nearby predators when used behind a trolling setup.
• Constructed from a tough ABS plastic that maintains color brilliance and a strong, conforming shape under pressure and motion.
• Equipped at both ends with high quality 200 lb test ball bearing swivels to reduce line twist and improve action.
• Available in over 20 finishes, including the Mt Dew option, to match water color, light, and depth conditions.
• Traditional 11-inch flasher silhouette with a proven look that anglers trust for versatility across seasons and regions.

How to use

Rig the HotChip 11 behind your main line and troll at a steady pace to maximize trailing motion and the glow of the finish. The EChip tail adds a subtle electrical cue that complements the visual flash and splash from standard flashers.

Real-life scenarios

• Coastal and river systems where salmon and other big game fish key on bright, trailing flashers.
• Open-water trolling in varying water clarity, where multiple finishes help you optimize visibility and lure profile.

Why choose Proco HotChip

By pairing a proven flasher shape with cutting-edge bait technology and durable construction, the HotChip 11 offers a flexible option for anglers exploring new grounds. While results depend on conditions, the design emphasizes color, motion, and attraction as possible advantages during a day on the water.