




We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
Designed for agile control and extended comfort, the Pure Lure Zana is a right-handed, ultralight baitcasting reel that weighs just 4.9 ounces. Its 7.6:1 gear ratio enables quick line pickup, while the carbon fiber handle adds stiffness without adding bulk. The compact frame and precise tolerances work together to keep fatigue low during longer sessions, making Zana a versatile choice for anglers exploring both finesse and power casting techniques.
The SEBS magnetic brake uses eight magnets arranged in a special ring to create a smart braking feel. As your spool spins, the system automatically applies the right amount of brake, helping you maintain a smooth rhythm when casting with small lures. This adaptive braking is especially helpful for finesse presentations where precise control matters most.
The Zana kit includes a free shallow spool alongside a standard spool. The standard spool accommodates lure weights from roughly 3.5 g to 17 g, covering a broad range of techniques. The shallow spool shines in finesse fishing, particularly for smaller species. Both spools are crafted from lightweight aluminum alloy to ensure durability and steady performance over time.
With a frame about 13 cm long and a weight near 139 g, the Zana stays comfortable in the hand during extended sessions. The one-piece cold-forged aluminum frame delivers strength and corrosion resistance, while tight tolerances support smooth operation from cast to retrieve. A tapered line guide and laser-cut gears minimize friction and help reduce tangles during use.
Six anti-reverse bearings plus six sealed bearings deliver steady, quiet performance across conditions. The disengaging mechanism helps prevent tangles when switching between techniques, giving you more confidence on every run.
Pure Lure designed Zana for anglers who value precise casting and adaptable performance in a compact package. If you fish finesse presentations or want a nimble reel that can handle a range of lure weights, Zana offers a balanced path to more controlled casts without adding bulk to your gear.
Q: What makes the Pure Lure Zana ideal for light lure casting?
A: The SEBS magnetic brake adjusts braking as the spool speeds, aiding consistent control when casting very light lures.
Q: Does the Zana come with an extra spool?
A: Yes, it includes a free shallow spool for finesse fishing alongside a standard spool for broader lure ranges.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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