




We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
The ZANA baitcasting reel from Pure Lure is built for anglers who value control, precision, and a lightweight feel. At just 4.9 ounces and a compact 13 cm frame, it sits comfortably in the hand, reducing fatigue on longer sessions while delivering steady performance. The left-handed configuration is ideal for those who cast with the dominant hand and reel with the other, offering a natural, confident grip during extended casts and retrieves.
The SEBS magnetic brake system uses eight magnets arranged in a dedicated ring to create a responsive braking force. As the spool speeds up, the system automatically applies the right amount of resistance, helping you maintain control with lighter lures and delicate finesse work. This designed sensitivity makes the ZANA a capable option for finesse techniques without requiring extra adjustments mid-cast.
Included with the ZANA is a free shallow spool alongside the standard spool. The standard spool covers 3.5 g to 17 g lures, making it suitable for a wide array of techniques. The shallow spool shines in finesse applications such as targeting small species, providing a lighter, more precise cast. Both spools are crafted from lightweight aluminum alloy for strength and longevity while keeping the overall weight low.
The ZANA features a one-piece aluminum frame that is cold-forged for strength and corrosion resistance. Its compact 13 cm frame and 139 g weight contribute to a balanced feel in the hand, while the six plus one sealed bearings and laser-cut dual-axis gears promote smooth, reliable operation. A tapered line guide with an expanded aperture minimizes friction, and the disengaging mechanism helps prevent tangles during casts.
Designed for BFS and traditional baitcasting, ZANA offers a balance of power and finesse. The reel supports a maximum drag of 13 lb, making it capable of steady, controlled fights while maintaining agility with light lures. The left-hand setup, 7.6:1 gear ratio, and robust build make it a versatile choice for anglers exploring a mix of finesse, power, and control in both freshwater and light saltwater environments.
Q: Is the Pure Lure ZANA suitable for finesse and BFS casting with very light lures?
A: Yes. The SEBS magnetic brake with eight magnets and a shallow spool support precise control for lures as light as 3.5 g.
Q: What durability features does the ZANA offer for regular fishing?
A: A cold-forged one-piece aluminum frame, laser-cut gears, and six plus one sealed bearings deliver smooth, durable performance.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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