Rapala Countdown 07 Fishing Lure — 2.75-Inch Blue, Sinking with Depth Control

Meet the Rapala Countdown 07

The Rapala Countdown 07 is a compact, lifelike sinking lure designed to reach targeted depths with a steady rhythm. At just 1/4 oz and 2-3/4" long, its blue finish catches light and flashes invitingly as it cuts through calmer or choppy freshwater. Every cast feels natural, with a subtle wobble that mimics a small baitfish in distress.

It sinks at a predictable rate of one foot per second, giving you repeatable depth control so you can position the lure where active fish are likely to cruise. Whether fish suspend at a chosen depth, hover near weed tops, or rest along bottom structure, the Countdown helps you present the lure where targets roam with confidence.

How it works

Running depth is 5' to 8', enabling mid-water and near-bottom presentations in a variety of water colors and clarity. This behavior is ideal for both casting and trolling and supports steady retrievals or controlled pauses.

• Balsa construction delivers buoyant, natural action that resembles live prey
• Custom swimming action promotes a slow-rolling, lifelike profile
• Controlled depth sinking rate ensures repeatable depth bites
• Large size range supports multiple target species and retrieval styles
• VMC black nickel hooks provide durability during strikes

Versatility in the water

Whether you cast from shore, dock, or boat, or you troll along weed lines and structure, the Countdown's deliberate tempo helps entice bites. Each lure is hand-tuned and tank-tested to swim with consistent stability right out of the box.

Real-world use cases

In practice, you can adapt the cadence to conditions: cast and retrieve with a gradual sweep through mid-water, or let it sink to depth and pull away with measured pulls to mimic a fleeing baitfish. The blue hue helps visibility in various light conditions.

Specifications

• Water Type: Freshwater
• Technique: Casting & Trolling
• Color: Blue
• Model Size: 07
• Running Depth: 5'-8'
• Body Length: 2-3/4"
• Weight: 1/4 oz
• Treble Hooks: Two No. 7

From the Manufacturer: Consistently reach suspended fish at any depth with the Countdown. Cast or troll—this lure supports flexible presentations and predictable swimming action that many anglers value when chasing mid-depth targets.