

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
The Rapala Jointed Shad Rap 04 Purpledescent is a 1.5-inch plastic lure designed to imitate a wounded minnow with vivid movement and sound. Its jointed body creates a wider swim than a single-piece lure, delivering a natural, enticing cadence that can draw attention in various water conditions. The included rhythmic rattle adds an audible cue, helping the lure cut through current and compete with ambient chatter in busy fisheries.
Out of the box, this lure is engineered for reliability. The design features a quick-diving lip that contributes to an efficient initial dive, while the lightweight yet durable plastic body supports lively action under a range of retrieves. Anglers commonly value the way the lure responds to pauses and variations in speed, which can turn a routine retrieve into an inviting display for wary fish.
One standout behavior is the lure’s ability to suspend when you pause, creating a momentary hold in the water column. This pause can resemble a real baitfish pausing to assess the environment, offering a natural target for following fish. The explicit signaling of the lure’s action—paired with the rattle—helps anglers communicate the lure’s presence to nearby fish without relying on sheer volume alone.
The lure’s body is built from lightweight, durable plastic designed to endure repeated casts and retrieve cycles. Hand-tuning and tank-testing prior to shipping aim to ensure consistent tracking and a dependable start right from the tackle box. The hooks are VMC black nickel, chosen for their strength and penetration potential in a variety of conditions.
Whether you’re chasing aggressive strikes or selective bites, the Purpledescent color variant offers a visual cue that complements the lure’s movement and sound. Consider it as part of a broader presentation strategy to keep options open in mixed freshwater scenarios.
Q: What action and signaling does the Rapala Jointed Shad Rap 04 Purpledescent deliver?
A: It combines a wide swimming action with a loud rattle that mimics a wounded minnow to attract attention.
Q: Does this lure suspend on pause and what hooks are used?
A: Yes, it suspends on pause; it uses VMC black nickel hooks for strong penetration and durability.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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