

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
Meet the Rapala X-Rap Long Cast 12 Purple Mackerel, a lure designed for long-range casts and a lifelike twitch. The 12-size profile paired with a Purple Mackerel finish creates a vivid silhouette that stands out under varied light and water clarity. With balanced buoyancy and a responsive body, this lure delivers a controlled action through the retrieve, helping you cover more water with fewer casts while staying true to the action anglers expect from a Rapala craft.
Key benefits you may notice when you pair this lure with your setup include its ability to reach farther targets, the visibility of the purple hue in diverse conditions, and a believable baitfish profile that can key in on predatory instincts without requiring heavy gear or complex tactics.
Try a deliberate, medium-speed retrieve with occasional pauses to imitate a wounded baitfish. Let the lure settle briefly, then resume the action. This approach can help you search multiple layers of water and adapt to changing conditions.
Real-world scenarios include open-water casting, shoreline drifts, and structure-adjacent pockets where predatory fish patrol. The Purple Mackerel hue remains visible across light, depth, and water clarity, giving you a versatile option for various days on the water.
Q: What is the Rapala X-Rap Long Cast 12 Purple Mackerel best for?
A: Designed for long-distance retrieves, this purple-mackerel pattern helps lure attention and can trigger strikes at greater ranges in open water.
Q: How should I retrieve the X-Rap Long Cast 12?
A: Use a steady, medium-speed retrieve with occasional pauses to imitate a wounded baitfish and attract predatory fish.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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