

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
Meet the Yakima Bait Mag Lip 2.0 in Dr. Death Purple, a high-action trolling plug designed to dive deep while delivering an erratic, darting motion. The combination of a bold purple hue and a compact 3-1/2 inch profile creates a visually striking presence in a variety of water conditions. This lure is built to target gamefish that chase prey deep beneath the surface, offering anglers a versatile option for crappie, trout, walleye, salmon, and steelhead when depth and action matter.
Use this lure when you are trolling along structure, weed lines, or drop-offs where predators often linger in deeper water. Its deep-running design is well suited for exploring pockets and channels that may hold crappie, trout, or walleye across different lakes and rivers. The purple finish offers high visibility in stained or low-light conditions, helping the lure stand out as it works through the water.
Pair the Mag Lip 2.0 with a straightforward rigging setup to maximize its action. The side grooves offer a tidy spot for bait wrap thread, which can help maintain the lure’s movement and reduce tangling during long trolling runs. While results vary with weather, water clarity, and fish mood, many anglers find this lure a reliable option to add depth and action to their lineup.
Whether you are chasing crappie near submerged cover, trout in deeper pockets, or walleye patrolling deeper channels, the Mag Lip 2.0 Dr. Death Purple presents a combination of depth, action, and visibility that can help you cover water efficiently. Consider including it in your next strategy as a potential tool to provoke attraction in deeper water, without promising specific outcomes.
Q: Which species are commonly targeted with the Mag Lip 2.0 Dr. Death Purple?
A: Crappie, trout, walleye, salmon, and steelhead are common targets, depending on conditions and water depth.
Q: What is the maximum running depth and recommended trolling speed?
A: Up to 14 ft running depth with speeds up to 4 mph.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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