

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
The YUM Pulse Bait blends a compact body with a dynamic ribbed silhouette. Its downward-angled ribs are designed to create a bulkier look while using less plastic, helping the lure sink and push toward the lower water column. This motion increases the chance of keeping the bait within the strike zone during a steady retrieve, giving you more opportunities to engage nearby fish.
Available in 13 colors, including laminate patterns, the Pulse Bait delivers extra flash as it rolls. The combination of color and action is crafted to catch light from varied angles, improving visibility in both bright sun and shaded pockets. This is especially useful when targeting active schooling fish or navigating mixed-water conditions where a quick, eye-catching response can make a difference.
In practice, the lure provides a natural wobble with a distinctive kick. Cast from a boat or shore and reel at a moderate pace to let the bait descend into depth, then vary speed to prompt bites from nearby predators. The soft plastic texture adds a responsive feel through the line, helping you sense subtle water shifts as the body turns.
Note: This copy highlights potential benefits and practical uses based on the listed specifications. Results can vary by environment and technique.
Q: What makes the Yum Lures 3.5 Pulse Bait effective for different fish species?
A: The downward-angled ribs create a bulkier silhouette and help push the lure down, keeping it in the strike zone during retrieves.
Q: What are the key features and packaging details for this Pulse Bait?
A: It comes in 13 colors including laminates, with packaging dimensions of 4.5 x 1.5 x 1.5 inches and a weight of 1.12 pounds.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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