

We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
Yum Lures teams with professional angler Jason Christie to bring forward facing sonar into a soft plastic lure that’s tuned for modern electronics. The Forward Facing Sonar Minnow JC Natural at 3 inches delivers a natural profile that gleams in the sonar view, paired with a measured quiver that stays in the strike zone long enough for a bass to take notice. The JC Natural color blends hints of shad and shiner, designed to be adaptable across a range of water conditions and light levels. This is more than a lure; it’s a tool built to complement forward facing sonar strategies and elevate your on-the-water decisions.
When the boat sits over structure and the sonar glows with the bass’s presence, this 3-inch minnow shines. The lifelike silhouette, combined with a restrained quiver, helps the lure appear natural as it hovers in the bass’s field of view. The JC Natural coloring echoes common baitfish on many lakes, which can keep the lure visible across murkier to clearer water. Practically, anglers report seeing the minnow hold its position longer during a sonar read and trigger bites from bass that are evaluating options in the sonar’s glow.
The soft plastic construction offers a balance of feel and action that translates into a convincing swim when you retrieve, pause, and renew. The subtle movement can stand out against the backdrop of rocks, weed edges, and laydowns, helping the lure register as a potential meal in a crowded underwater scene.
Rinse after saltwater exposure and dry before storage to preserve scent and texture. The lure’s soft plastic is designed for repeated casts and gentle retrievals without losing its natural profile.
Q: How does the Yum Lures Forward Facing Sonar Minnow work with forward-facing sonar?
A: Its subtle quiver and natural profile are designed to read well on forward-facing sonar, inviting bass to investigate the lure.
Q: Is this minnow compatible with Yum Front Facing Sonar Jig heads?
A: Yes, it is crafted to pair with Yum Front Facing Sonar Jig heads for optimized balance and presentation.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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