Overview The Picasso Bait Ball Finesse is a compact, versatile A-Rig option designed to target suspended game fish and function as a precise stand‑in for traditional spinner baits. Its smart build makes it a strong choice for casting around docks, blown-down trees, and other...

Overview Meet the Spro RKCrawler DD-50 Red Craw, a premium lure born from SPRO's collaboration with America's top anglers. This lure blends cutting-edge technology with a proven design, delivering consistent action that can help you fish with more confidence on the water. Premium materials...

Meet Kalin's Google Eye Tungsten Search Bait in white, a compact lure designed to move water quickly and keep your bait in front of fish. With electronics advancing on the water, anglers seek baits that respond to the gear and present versatile options. The...

OverviewThe Shimano Shimmerfall BF210FSBP Jig in Blue Pink is a purpose-built lure designed for versatile jigging across a range of depths. Weighing 210 grams, its bold blue and pink palette stays highly visible in varied light, helping you track its motion as it sweeps...

Premium design and action The Rapala Shad Rap Elite refines a classic lure with modern materials and a sophisticated finish. A 3-inch body made from premium balsa wood delivers natural movement that mimics a wounded minnow. The gilded Helsinki Shad face adds eye-catching flash,...

Meet the Rapala Shad Rap Elite Crankbait This premium hard bait measures 2-1/4 inches and weighs about 1/4 oz, designed to deliver a convincing watercraft profile. The lightweight balsa core keeps the lure buoyant, enabling a natural action and quick response to your retrieves....

Overview Discover a compact, hand-crafted jig fly assortment designed for fast-water tactics and precise depth control. The Tungsten Bead Blow Torch Jig Assortment from The Fly Fishing Place blends small profiles with weighted bead heads to help lightly dressed nymphs reach productive depths with...

Googan Squad Revolver Topwater with Rotating Fin Discover a compact topwater lure designed to spark quick, surface-oriented action. The Googan Squad Revolver measures 3.5 inches and weighs 1/2 ounce, presenting a balanced profile that casts well and wakes crisply across the water. The bone...

Overview The Generic Gitzit 7-inch Shad Hybrid Musky Tube Bait is a soft plastic lure shaped like a classic shad. It’s hand molded and finished with 3D realistic eyes, accompanied by meticulous, lifelike paint. The hollow body design invites a range of rigging possibilities,...

Nomad Design Madscad 150 Sinking – Olive Back Shad (MADSCAD150-OBS) The Nomad Design Madscad 150 Sinking is a versatile 6-inch olive back shad designed for both casting and trolling. Its sinking profile helps present the lure at depth with controlled, natural motion that can...

Overview The 6th Sense Provoke Series 106 Jerkbait in the Table Rock Pro variant is crafted for bass anglers who value precise action and a convincing, lifelike presence. Its compact profile blends a responsive tail with a tuned bill to deliver quick dashes and...

Meet the Kingdom Pencil Lure The Kingdom pencil lure is a versatile hard bait crafted to mimic one of the ocean’s most common prey—a needlefish. It combines a balanced profile, buoyancy traits, and attention-grabbing detail to help you cover water efficiently, whether you’re casting...

OverviewThe Kingdom Sinking Pencil Lure is a versatile, realistic predator imitator designed for both saltwater and freshwater fishing. Its slim profile and subtle sinking action help you target midwater fish and cruising predators, making it a flexible addition to your tackle box. While not...

Refined action, trusted performance The Rapala Shad Rap Elite builds on the proven Shad Rap heritage with a premium balsa body, a natural shad baitfish profile, and the wounded minnow swim that anglers rely on to trigger reaction strikes. This through-action lure is designed...

Experience the A LIST LURES Biden & Zelensky Topwater Lures Pack Designed for surface anglers, this five-lure set blends bold silhouettes, vivid finishes, and durable components to elevate your day on the water. Each lure creates a visible wake and a crisp pop during...

Overview The Lunkerhunt Glitch Blade Craw blends the precision of crankbait design with the flash of blade-style lure action. Measuring 3 inches and weighing 1/2 ounce, its compact profile is built for shallow water where weeds, brush, and structure are common. The lure’s rolling...

Meet the Lunkerhunt Glitch Blade Lure The Lunkerhunt Glitch Blade Lure in Gilly Clear blends two classic lure ideas into one exciting package. By marrying the familiar crankbait silhouette with blade bait action, this hybrid design brings a bright flash, a dynamic wobble, and...

Overview The Lunkerhunt Glitch Blade Lure blends crankbait precision with blade bait flash for a compact, high-energy lure that adapts to a variety of water conditions. With a 3-inch profile and a half-ounce weight, it maintains a shallow-diving presence while delivering lively water movement...

Overview Developed with the renowned EverGreen International lure team, the Z-Man CBJH12-23 Chatterbait Jackhammer in 1/2 oz Dirty White blends precision design with proven water action. This lure has earned a strong reputation on top tournament rosters over the past decade, thanks to its...

Developed in collaboration with the respected EverGreen International and built on the proven JackHammer platform, the Z-Man CBJH38-22 Ghost Baby Gill Chatterbait Jackhammer stands out as a refined blade jig. Its lineage in top tour use over the past decade speaks to a design...