Overview The Dilwe Bait Rolling Plate is a compact tool crafted from durable ABS plastic, designed for outdoor fishing. Its round roller shapes bait with consistency, while the 0.63 inch profile stays unobtrusive in a backpack or tackle box. Key benefits at a glance...

Fish WOW! 5-Piece Kast Spoon Set Discover a versatile five-spoon lineup designed to cover a spectrum of fishing situations. Each spoon blends a compact profile with a shimmering finish and a sturdy treble hook, all finished with a holographic laser tape for added flash....

Overview The Fish WOW! 5 piece mix colors setup brings together compact 4 inch mini feather lures with a bullet chrome head, weighing 1/2 ounce each. Each lure combines chrome plated heads, high quality feathers, and a squid skirt for a lively display in...

Product overview The Yo-Zuri Hydro Twitchbait brings a larger, purpose-built profile to the brand’s twitch and glide lineup. Measuring 6 inches and tipping the scales at about 2-7/8 ounces, its deep body is designed for accurate casting and a commanding presence in the water....

Meet the Yo-Zuri R1432-BP Hydro TwitchbaitDesigned for anglers seeking a larger, responsive twitch/glide lure, the Hydro Twitchbait blends a deep-bodied profile with a slow sinking cadence. At 6 inches (150 mm) and about 2-7/8 ounces, it holds a presence in the water that helps...

OverviewThe Yo-Zuri R1432-PRH Hydro Twitchbait is a larger, slow-sinking lipless lure designed to deliver a compelling side-to-side roll and a quick, darting action. At 6 inches and roughly 2-7/8 ounces, it carries a commanding profile that helps attract big gamefish in both inshore and...

Overview Meet a time-tested deep-diving lure designed for water where walleye and other predators often prowl. The Bandit Walleye Deep Diver in JT Custom Color Eriedescent combines a slender minnow profile with a round lip and a high-visibility finish to help you cover water...

Overview Meet a time-tested deep-water lure designed to tempt walleye, zander, and other cruising predators. The Bandit Walleye Deep Diver in JT Custom Color brings a slender, minnow-like profile that shines in low light and through fast currents. At 4 3/4 inches and 5/8...

Enhanced realism with a patented design BRADS 2PK Kokanee Cut Plug Shasta Blue is a versatile freshwater lure built to hold bait and deliver rotation. The patented split-cavity design supports bait retention while the rotating action mimics the subtle wobble of wounded prey, creating...

Overview Introducing the BRADS 2PK KOKANEE Cut Plug MJM, a patented bait-holding lure engineered for dependable action. The two-pack format gives you flexibility for different presentations on the same outing or across lakes. The lure's design centers on a patented split-cavity system that cradles...

Meet the MagBay Lures 5.5-inch Carolina Skimmer Designed for saltwater anglers who value reliability and action, this compact lure presents a balanced profile at 5.5 inches. Its blue finish and lifelike silhouette catch light as you retrieve, troll, or pause, creating a visual cue...

Meet the MagBay Lures 5.5in Carolina Skimmer The MagBay Lures Carolina Skimmer in a bold red finish blends a compact 5.5-inch profile with lifelike movement, designed to catch the eye of mid-to-large pelagic targets. This lure is ready to work right out of the...

Meet the MagBay Lures 5.5-inch Carolina Skimmer Offshore anglers know that success starts with the right lure—and this MagBay Lures Carolina Skimmer delivers a balanced package in a compact, 5.5-inch profile. The pink finish catches the eye as it slices through the surface, giving...

Overview Meet the Halco MAX190 #H91 Silver Shadow, a cutting-edge minnow lure designed for multi-method angling. Whether you’re casting, jigging, or trolling, this lure aims to deliver balanced action, reliable tracking, and a convincing presence in the water. Its generous size and weight are...

Meet the Nomad Design Slipstream 140 Flying FishThe Slipstream 140 Flying Fish in the Ulysses edition delivers a lifelike silhouette and purposeful action designed for trolling. Measuring 140mm (about 5.5 inches), its proportions help create a natural presence in the water that can capture...

Overview Meet the Shimano Current Sniper Sinking Stickbait in a Brown Back finish. This slim, sand eel–style lure is built to travel far and deliver a steady, controlled presentation when retrieved. Designed for versatility, it excels in both inshore and near-structure environments where anglers...

Meet the Chasebaits Smuggler, a 2.5-inch Purple Ghost bird-style lure built for topwater action and lifelike presence at the surface. Years of development went into creating a lure that looks and swims like a distressed bird, inviting curious fish to investigate. The result is...

Meet the Vertrex Swim Vibe Inshore The Nomad Design Vertrex Swim Vibe Inshore in Purple Bandit blends a soft, lifelike profile with a smart action that matters in real fishing situations. As the lure sinks, it initiates a natural swimming motion, then responds with...

Overview The Vertrex Swim 110 Vibe is a distinctive soft lure designed to imitate a live baitfish. Its patent pending body design lets it swim when sinking and vibrate when lifted, offering a lifelike presence in the water. Fitted with top quality BKK hooks,...

Overview Nomad Design's Vertrex Swim 110 Vibe redefines the soft vibe lure with a dual-action profile that mimics a real baitfish. While sinking, it maintains a lifelike glide; when you lift, it vibrates with a distinct pulse, helping to draw attention even in deeper...