Meet the LURESMEOW Fishing Lures kit, a 5-piece set of multi-jointed swimbaits designed for realistic motion and versatile use across freshwater and saltwater. Each lure measures 13.7 cm and weighs 27 g, delivering a balanced profile that casts well and sinks slowly to search...

Overview The Owner Flashy Swimmer in Gold Willow Leaf combines a compact weight with a high-visibility blade to create a versatile rig for rigging soft plastics. Its TwistLOCK Centering-Pin Spring (patent pending) helps keep the presentation aligned for a clean, consistent profile during retrieves,...

Overview Meet the BnR Tackle BFC3.5 Holey Worm, a compact 3.5-inch soft plastic worm designed for versatility in freshwater angling. Its flexible flap-tail delivers lifelike motion as it flows with current, on a slow drift, or during a steady retrieve. The pre-molded center hole...

Overview Meet the BnR Tackle LF3.5 Holey Worm, a 3.5-inch soft plastic lure designed for finesse in light currents. Packaged eight to a box, these worms bring a balanced combination of natural motion and practical rigging options for river and freshwater fishing. The design...

Overview Pro-Cure AD-ST8 Addicted Steelhead Gel is a collaborative scent blend crafted with Addicted Fishing to enhance steelhead fishing experiences. This gel combines targeted bait-fish scents with Pro-Cure’s proprietary bite stimulants, delivering a compelling aroma that can help trigger a bite and boost attraction...

BNR Tackle Soft Beads reproduce the look, texture, and subtle translucence of real salmon eggs, giving steelhead rigs a natural visual cue. The 8 mm size and 50/50 red roe color create a lifelike appearance that many anglers associate with a natural egg offering....

Premium finesse minnow with extreme distance potential The Megabus X-NANAHAN (X Nanahan + 1) Wagin Lotus P1 blends the lineage of Shinji Sato’s hard lure expertise with Yuki Ito’s engineering finesse. Designed to maximize long casts with small minnows, the body is meticulously carved...

Target Deepwater with Precision The Rapala Count Down Elite Minnow Lure is a purposefully built sinking hard bait designed to help you reach productive depths with confidence. Its compact 2-1/4 inch profile and a running depth of 3 to 4 feet give you precise...

OverviewMegabass X-NANAHAN GP ITO-KINARI marks a refined collaboration between Shinji Sato’s lure engineering and Yuki Ito’s celebrated finesse design. This 75 mm minnow is built to deliver long casts with small minnows without sacrificing a visually tight silhouette. By carving the body from high-volume...

Meet the Blitz Blade, a precision blade bait designed to spark decisive strikes in both freshwater and saltwater arenas. The 3 1/2 oz model sits at 5 inches, delivering a pronounced vibration that mimics distressed baitfish. Crafted for durability, this bait blends a zinc...

Targeted depth control for versatile freshwater fishing The Rapala Countdown Elite 55 Gilded Iwana packs a precise sinking profile into a compact 2-1/4" body. At 3/16 oz, it sinks with a steady rhythm, letting you present a realistic minnow in the zone where active...

The Rapala CountDown Elite 75 Gilded Fire Tiger is engineered for precision and versatility on the water. Measuring 3 inches with a lightweight 1/3 oz frame, this hard bait is designed to sink with purpose, reaching about 4 feet on a steady retrieve. The...

Overview Meet the Road Runner WSR3-195 Slab Runners, a compact lure kit designed to broaden your fishing options on freshwater days near structure or thick cover. The set blends two versatile soft baits with a slab-style runner profile, offering a weedless approach that can...

Overview The Evergreen SB-125-88 is a compact, full-metal topwater lure designed to glide along the water’s surface with a crisp, splashy profile. Its 88‑mm form provides a balanced presence that can draw attention from surface-feeding fish in a variety of water conditions. Built for...

Overview The Clarkspoon Mini Bar is a compact surface trolling setup designed to deliver lively motion and a visible profile right at the front of your spread. Built around an 8-inch spreader bar, it pairs sturdy hardware with inviting action to help your presentation...

Meet the Rapala RipStop 12 Firetiger The Rapala RipStop 12 Firetiger is a compact hardbait designed for confident casting and a lively swimming action. At 12 cm in length, it sits in a versatile size range that can adapt to different environments and target...

Overview and vibe on the water The Shimano BF130WFCW Butterfly Wing Fall Jig in chartreuse and white is engineered for a natural, eye-catching descent that draws attention from predatory fish. Weighing 130 g, this through-wire jig is built to endure spirited encounters and long...

OverviewThe Shimano BF200WFBG Blue Glow Butterfly Wing-Fall Jig combines a lifelike profile with a glow-enhanced finish to boost underwater visibility. The blue glow is designed to stand out in dim water or low-light conditions, while the distinctive butterfly wing-fall action creates a smooth, gliding...

Googan Baits GRN-CPG Rattlin Ned — Chartreuse Pepper with Green Fleck The Rattlin Ned soft bait from Googan Baits blends a compact Ned rig profile with a built in rattle chamber, creating a subtle clack that travels through water and cover. This design adds...

Meet the Saucy SwimmerThe Googan Baits Saucy Swimmer 3.3in in Sprayed Lettuce is designed to deliver a lively, water-born presentation. As it swims, the body shifts with a natural wobble while the tail fans and kicks, creating a detectable silhouette that fish can follow...