Experience the Megabass Super-Z Z1 GG Bus The Megabass Super-Z Z1 GG Bus is a purposefully designed shallow runner that prioritizes constant contact with the bottom edge and structure. Built around a compact 53mm profile and a light 1/4-ounce weight, this floating lure invites...

Meet the Halco Roosta Popper 195 Hoodlum The Halco RP195-H87 Roosta Popper 195 Hoodlum is a purpose-built topwater lure designed to tempt some of the ocean's most formidable predators. Its silhouette and action create a surface disturbance that can trigger explosive strikes from large...

Overview The Gamakatsu 375209 G-Finesse Weedless Stinger 2 is a versatile hook set designed for finesse presentations in tight cover. This 4-pack gives you reliable options for different setups, featuring a weedless profile that keeps your lure action uninterrupted and your line flow smooth....

Overview Meet the Yo-Zuri R1376-GSPS Hardcore Crank 3+ 70F, a precision crankbait built for versatility on the water. With a 70mm profile and a 2-3/4in length, this lure pairs a convincing finish with an inviting wobble that can be tuned through retrieval speed. It...

OverviewIntroducing the Missile Baits D Bomb, a bulk 25 count 4.5 inch creature bait designed for pitching and flipping into tough, weedy, or snag-heavy zones. Its ribbed body displaces water, creating a pronounced fall that helps the lure reach the strike zone with purpose....

Meet the Bio Gill Soft Swimbait family The Bio Gill Soft Swimbait line from FishLab reimagines a classic forage pattern with a lifelike silhouette and subtle kicking action. The SBR-5-DB in dark bluegill finishes a natural, water-washed profile that is built to feel responsive...

Overview The FishLab Bio Gill Soft Swimbait line models lifelike forage through a soft body that mimics natural movement as it sinks. The Ghost Bluegill color offers a realistic silhouette in a variety of water conditions, and the pre rigged design makes quick setup...

Meet the SM Design Harrisburg Fishing Lure Engineered for anglers who value steady performance and dependable gear, the Harrisburg lure blends compact size with a robust stainless steel build. This 1-count, medium-profile lure is designed to feel balanced in hand and in the water,...

Overview Meet the Rapala CountDown Elite 3-inch gilded silver shad lure. This sinking hard bait blends a compact minnow silhouette with a reflective finish that catches light in clear water. Its balanced weight and realistic swimming action are designed to entice strikes from multiple...

Overview The Rapala X-Rap Long Cast in Green Mackerel is a suspending jerkbait designed for anglers chasing bass, walleye, and pike. Its compact 4-3/4 inch profile, paired with a 1-1/4 oz weight, delivers a balanced feel in hand and on the retrieve. The Green...

Targeted Depth, Realistic Action The Rapala CountDown Elite Minnow Lure is crafted for anglers who want to dial in their depth with confidence. Its controlled sinking action helps you reach specific layers in the water column, making it easier to explore trout streams, bass...

OverviewSpro collaborates with America’s best anglers to create premium tackle rooted in real-world performance. The Spro RKCrawler 55 Melon Craw blends a timeless crankbait silhouette with modern action, designed to cover mid‑depth structure with confidence. The Melon Craw color is visually bold in varying...

OverviewThe Spro Wameku Shad 70 Rayburn Red is a lipless crankbait designed with input from America's top anglers. It blends aggressive on-water presence with nuanced finesse, giving bass anglers a versatile tool for varied presentations across seasons and waters.Key design traits A lipless form...

Overview The Spro Wameku Shad 70 Delta Craw is a lipless crankbait designed for modern bass fishing. Its distinctive acoustic profile works with water to deliver a steady, attention-grabbing rhythm, helping the lure communicate with bass through sound and vibration. Built with practicality in...

Overview The LUCKY CRAFT Super Sammy 132 (110 Bone Shad) is a floating topwater lure designed to wake the water and draw attention with a crisp silhouette and lively surface motion. Its compact 5-1/3 inch profile and 1 oz weight offer a balanced feel...

Overview Discover the Rapala HTIP Otus 6.7in Hot Tiger Pike, a carefully engineered hybrid lure that blends a sturdy ABS body with a responsive soft PVC tail. This combination is designed to deliver convincing motion and depth control, making it a versatile option for...

LUCKY CRAFT Super Sammy 132 — Floating Topwater Lure in 419BP Golden Shiner Designed for surface-focused presentations, the Super Sammy 132 delivers buoyant, eye-catching action that mimics a fleeing baitfish. At 5-1/3 inches long with a 1 oz weight, this lure balances visibility with...

Overview The SP-ORCA Baby is a compact subsurface lure designed for offshore anglers chasing finicky pelagic species that key in on smaller baits. Its small profile hides a robust core, helping you cover water efficiently without sacrificing casting distance. Design and performance Its lead...

Overview Sanhu’s Squid Catcher Jigs are crafted for anglers seeking efficiency and visibility in night and deep-water jigging. The design centers on a 5-hook squid catcher daisy chain that can attract multiple squid with a single drop, especially when combined with a weight and...

Overview The SHIMANO TP-ORCA Floating 160 Squid lure combines buoyant balance with a purpose-built profile to cover water efficiently. Designed to float, it presents a lifelike silhouette across a range of depths and conditions, helping you reach productive zones without sacrificing control. This lure...