Maximize bait encounters with a simple, effective chum Chasing live bait at dawn is a familiar tempo for serious anglers. The Live Bait Chum Baitmaker from Aquatic Nutrition offers a practical solution in a compact 2 lb brown format. Its moist, cohesive texture stays...

Overview Meet the Paul Brown's SDXL19 Soft-Dine XL, a big‑game lure crafted for anglers who value realism and versatile presentation. With a streamlined silhouette and multiple finishes, this lure brings lifelike motion to saltwater action, from blue-water sessions to open-bay trolling. Key benefits Available...

Overview The Megabass Sonicside crankbait is built to meet the exacting standards of national pro staff, delivering a tight, high-pitch action that excels in cold water. Its robust 1mm circuit board lip is reinforced by a sturdy support, unlocking impressive casting distance and stable...

Overview The Paul Brown SD19 Soft-Dine is a compact big‑game lure designed for serious anglers who value lifelike action and high visibility. This model measures 2 5/8 in in length and weighs 3/8 oz, with the Opening Night color choice aimed at catching attention...

Overview Pro-Cure Fuze Egg Cure Steelhead Blend is designed to cover a multitude of fisheries from estuary to inland and everything in between. This versatile egg-cure formula aims to support consistent lure presentation across water conditions, helping you focus on the day’s fishing rather...

Lonkiktik Soft Luminous Fishing Beads: Glow That Helps Attract Elevate your night and low-light fishing with soft luminous oval beads that glow after charging in sunlight or bright light. This Green/Pearl White set is designed to fit multiple rigs and lures, offering a subtle,...

Meet the Rapala Super Shadow Rap in Blue Spirit, a larger, lifelike lure designed to reach deeper water where predatory fish hunt. Its broad, convincing profile and strong lateral action grab attention as it glides through the water, imitating a wounded baitfish just enough...

Overview The Megabass Deep-X100 LBO Crankbait redefines compact crankbait performance. Building on the iconic Deep-X lineage, this model pairs a tight 2.3 inch profile with floating buoyancy and a modern LBO II system. The result is a lure that responds quickly to your retrieve,...

Overview The JP-TG Micro from Major Craft is a compact, high-performance tungsten jig designed for deep-water finesse and micro baitfish scenarios. The 50g Pink model blends high visibility with density, offering a versatile option for anglers working deep lakes or reservoirs where bites tend...

Overview The Fish WOW! Shrimp Flying hooks are designed to attract all varieties of rockfish with or without bait, offering a flexible option for bottom fishing. This unrigged design gives you the freedom to tailor each rig to your preferred setup and conditions. What’s...

Experience topwater action with the Whopper Plopper 130 Chrome Black The River2Sea Whopper Plopper 130 in Chrome Black combines a 5-inch, 1 3/8-ounce profile with a purpose-built tail that flexes with the retrieve. Built to withstand contact with structure and aggressive strikes, its flexible...

Overview for Shallow-Water Success Meet the SPRO RKrawler MD 55 Phantom Watermelon, a purpose-built crankbait designed to perform in tight, shallow water. Its compact 55mm body slips through cover with a tight, practical wobble that can entice curious bass and other predators. The lure...

Overview Meet the SPRO SRCMD55GCW RKCrawler MD 55 Green Craw, a purpose built shallow water crankbait from 13 FISHING. Crafted to help bites reach the livewell, it blends robust hardware with a subtle underwater feel to attract fish across near shore flats, weed edges,...

Overview Meet the LUCKY CRAFT Pointer 78SP, a compact 3-inch jerkbait designed for freshwater fishing where finesse meets bite-worthy action. Its low center of gravity and brass weights create a distinctive vibration that comes alive during pauses, helping the lure feel present even when...

Meet the LIVE TARGET Baitball Rig – Medium Smoke Silver The LIVE TARGET Baitball Rig in Medium Smoke Silver brings a lifelike baitfish profile to the water, designed to spark interest from predatory fish across freshwater and saltwater setups. The Smoke Silver finish creates...

Meet the LIVE TARGET Baitball Small Pearl White Silver Lure The LIVE TARGET Baitball Small Pearl White Silver Lure combines a compact silhouette with a shimmering, pearl-white body and reflective silver accents. It mirrors the motion of small prey in the water, inviting predators...

OverviewMeet the River2Sea CL-TN130/28 Chris Lane Bluegill, a 5-inch topwater prop bait designed to wake the surface and invite curious fish to explore. The Bluegill color is tuned for visibility across a range of water conditions, and the 0.75-ounce profile sits comfortably in the...

Meet the Halco MAX110 H79 Max 110 LiplessThe Halco MAX110 H79 Max 110 Lipless is a compact, high-visibility lipless plug designed for anglers who want flexibility across casting and trolling setups. At roughly 4 1/8 inches long and weighing 1 1/8 oz, this lure...

The Halco MAX110 R1 Max 110 Lipless is a compact casting and trolling plug designed to tempt predator fish with a tight, reliable wobble. The pink fluoro finish catches light across clear and stained water, helping the lure stand out during retrieves and when...

Overview The River2Sea CL-TN130/14 Chris Lane is a topwater prop bait designed to deliver surface action with a distinct wake and flash. Its bone finish catches light as it skims across the water, helping you spot the lure and gauge your retrieve with ease....