Northland Reed Runner Magnum Double Willow Spinnerbait 1oz – White Bass Gold/Nickel Designed to mimic a range of surface prey, Northland Tackle's Reed Runner Magnum presents a lifelike profile that can grab attention across varying light and water conditions. The soft hollow body delivers...

OverviewMeet Shelt’s 5-piece set of unpainted lure blanks, designed as a sturdy, DIY-ready foundation for pike and muskie projects. Each blank offers a clean canvas with a smooth surface that welcomes your preferred paints, decals, and hardware. The result is a personalized predator lure...

Overview Megabass 36615 Great Hunting 45 Flatside FS Takumisetsuki Ayu is a compact, precision-ready minnow crafted for native trout anglers who chase riverine trophies. At 45mm long and weighing 2.9g, the lure balances a lively in-water presence with a subtle, controlled sink that helps...

Live Target TRS131MS712 Trout Parr Swimbait — 5-Inch, Multi-Color Finish Elevate freshwater fishing with a lure designed to mimic a young trout parr. The 5-inch body paired with a 1.25 oz weight delivers balanced casting and retrieves, while the Silver-Olive finish catches light in...

Overview The Eagle Claw TKBJA-3 Trokar Bucktail Jig Assortment delivers versatile lure action in a compact 3 oz package. With a 90 degree presentation and a Pro-V bend hook finished in black chrome, these jigs are built to handle varied water conditions while maintaining...

Overview Meet Brad's Super Bait Cut Plug and Mini Cut Plug in a compact 4-inch package finished in Blue Jack. The patent-pending split-cavity design lets you load scent or a bait fillet directly into the plug, creating a scented trail that moves with the...

Overview Discover the Megabass 36616 Great Hunting 45 Flatside Yamame, a compact lure crafted for native trout fishing. Building on a storied lineage of injection minnow designs, this 45mm model emphasizes a fast sinking cadence that reaches deeper holds with controlled depth and precise...

IntroductionDesigned for dedicated native trout anglers, Megabass brings modern refinement to a classic profile with the Megabass 36652 Great Hunting 50 Flatside (FS) AL Indicator Yamame. This compact minnow blends a precise 50mm body with fast-sinking action to help you target deeper lanes and...

Overview Meet the Shimano Blue Sardine Current Sniper Sinking Stickbait (OL212PEBS). This slender, sand eel–like profile is designed to slice through water with a natural, lifelike presence. The lure feels balanced in hand and offers a convincing water impression that can help anglers connect...

Meet the Acme Tackle Hyper-Glide Fire Tiger, a compact 2 inch lure designed to spark action in a variety of fishing situations. The Fire Tiger color pattern combines bright oranges with greens and bold black accents, crafted to catch the eye and mimic natural...

Overview The Blitz Blade is a purpose-built blade bait designed to deliver a strong, attention-grabbing presentation in both freshwater and saltwater environments. Weighing 3.5 oz and measuring about 5 inches, it makes a substantial presence in the water and invites aggressive follows. Key benefits...

Classic design meets modern angling in the Rapala TRL F5-TRL Minnow The Rapala TRL F5-TRL Minnow Original Floater brings a storied lineage to today’s lake, river, and coastal reveals. Originating from Lauri Rapala’s early innovations, this lure embodies a tradition of balance, motion, and...

Overview Meet the RONZ Big Game Med Heavy Duty Series 10inch lure, a purpose-built option for offshore trolling and casting. The lure measures 10 inches in length and weighs 4 ounces, delivering a substantial presence in the water. It features a fixed, ultra-sharp Owner...

Meet the Shimano Bone-Pink Current Sniper Jerkbait, a precision lure designed to cover water efficiently with an eye-catching bone-pink profile. Its finish catches light in a way that helps the lure stand out across varying depths and water colors, making it a versatile option...

Long-distance casting with Jet Boost Meet the Shimano Mint Green Current Sniper Jerkbait (OM170PEMG), a precision lure engineered for distance without compromising action. Jet BOOST technology uses an interior weight that slides back during the cast and surges forward on water entry, delivering impressive...

Overview The Yo-Zuri Surface Cruiser is a versatile topwater pencil popper designed to spark exciting surface interactions across shorelines and offshore edges. At 150 mm (6 inches) in a bone color, this lure creates a distinctive wake and popping cadence that appeals to predatory...

Overview The NORIES Worm Escape Twin Coverdawn #442 reimagines a classic soft lure with a bold, dual-paddle action. Its voluminous body works with a straight water-pressure shape to produce a sparking glide through lifts, falls, and steady retrieves. In the water, this lure creates...

OverviewThe Megabass DEEP-X300 M End Max 36040 is the latest addition to the celebrated DEEP-X family, trusted by anglers for serious deep-water performance. This floating crankbait is engineered to deliver a tight, natural wobble while maintaining strong bottom contact, even when the depth increases....

Unlock long-range precision with the Shimano Coltsniper 170F Pink Back The Coltsniper 170F Jerkbait Jig combines Shimano’s innovative design with a vibrant Pink Back to help you reach distant structure and water where predatory fish cruise. Built around the JET BOOST technology inside the...

Overview Discover the 2pcs Fish WOW! 10-inch Curly Tail Extended Perch Grub Soft Lure, a two-piece setup designed for versatile action and enhanced visibility. The lure combines a ribbed fat body with a flexible tail, delivering a lively swim that mimics a wounded baitfish....