OverviewThe Silver Horde 5-inch Fishing Plug in Mylar Silver blends durability with striking surface shine. Built from high impact, top quality plastic, this lure is designed to endure long days on the water. Corrosion resistant rigging and super sharp hooks help maintain reliable performance...

Elevate your mid-water fishing with Shelt 25-Piece Unpainted Crankbaits Meet Shelt's 25-piece set of unpainted crankbaits, each built around a DT Medium diving profile. The compact 3.5 inch bodies and light 0.3 ounce weight give you a versatile toolkit for exploring mid-water pockets, near...

OverviewThe Rapala HMAG15BSRD Husky Magnum 15 Blue Sardine brings a bold presence to the water with a color pattern that mirrors common baitfish. The Blue Sardine finish blends a lifelike palette with a reflective edge, designed to catch the attention of larger predatory fish...

OverviewThe Rapala HMAG15SBM Husky Magnum 15 Silver Blue Mackerel is a standout fishing lure designed to draw attention with its bright finish and balanced in-water action. Its shape and weight support accurate casting and a steady retrieve, making it a practical addition to any...

Overview The Rapala HMAG15S Husky Magnum 15 Silver is a purpose-built fishing hook designed for reliable rigging across a range of setups. With Rapala’s signature silver finish, this model ships in a compact package that travels well from boat to shoreline. Made in China,...

The Daiwa Evergreen SH-3-216 3' Olive Crawdad shallow crankbait blends precise casting with a lively water presence. Developed by Brett White and Justin Kerr of Evergreen US, it withstood extensive field testing in Japan and across the United States. The result is a refined...

Deep-Diving Performance with Long-Range Casting The Daiwa Evergreen CR-16-27 AYU crank lure blends deliberate action with impressive casting distance, designed to tempt bass from open water to cover. Its balanced design supports a smooth retrieval and reliable depth control, making it a versatile option...

Overview Meet the Daiwa Evergreen SB Topwater Plug in Bone — a surface-focused lure designed to provoke visible commotion on the water and deliver dependable casting distance. This lure sits between the original SB-125 and the SB-105 in size, offering a versatile option that...

Overview Introducing the Spro BBZ-1 Rat 30 fishing bait, model SRT30Z1MDN—a compact topwater lure designed for freshwater bass fishing. At 3.25 inches long and weighing about 0.50 oz, this bait balances easy casting with a surface presence that can spark exciting feeding plays on...

Overview The Jackall Pompadour Jr GF Green Frog is a compact topwater walking lure weighing 5/8 oz, designed to mimic a variety of small prey across the surface. Its deliberate walk-the-dog cadence creates noticeable splashes and subtle pauses that can invite curious bass to...

Timeless design meets dependable performance Clear Lake LCW3HHSGN wabbler is a nod to a fishing tradition that has charmed anglers for nearly a century. The classic wobble and recognizable silhouette celebrate the original lure that helped define spoon-style fishing. Crafted to balance splash and...

Compact Power in a Tiny Package Meet the Major Craft JP-TG Micro 50g Jigpara TG. Despite its small footprint, this jig delivers serious performance in the water, making it a versatile tool for deep-water fishing and micro bait scenarios. Its compact design is built...

Meet the Lake Clear LCW1 Wabbler—a classic trolling spoon reinvented for today’s anglers. Originally designed for lake trout, this compact lure remains faithful to its heritage while embracing modern color and durability. Weighing 1/3 oz and measuring 3 1/8 inches long with a 1...

OverviewThe Lake Clear LCW1 Candied Ice/Silver Back Wobbler brings a heritage wobble to modern trout angling. Designed for versatility, its bright, reflective palette and compact profile invite attention and bites whether you’re trolling, casting, or jigging along weed edges and around submerged structures. Originating...

Timeless Lake Clear lure with modern appeal The Lake Clear LCW3S/BLU Wabbler Spoon carries nearly a century of angling heritage. Known for its iconic wobble and classic profile, this lure has earned a place in many tackle boxes as a dependable option when conditions...

OverviewThe Yo-Zuri Bull Pop Floating Lure in Pearl Yellow Pink is a redesigned surface plug that blends performance, balance, and visibility. Built to cover a broad range of inshore and offshore applications, it aims to deliver a convincing surface presence that draws attention and...

Experience dramatic surface action with the Bull Popper The Duel Yo-Zuri Bull Pop R1154-CHBL is a redesigned floating popper built for long-distance casts and bold surface strikes. The holographic black finish shimmers in sun and shade, helping the lure stand out as it skims,...

Overview The Duel Yo-Zuri Bull Popper is a floating lure redesigned for durability and long-range action. Built with through-wire construction and Yo-Zuri's new power body material, it delivers steady, lively performance across inshore and offshore targets. Available in two sizes and ten color patterns,...

OverviewThe Duel Yo-Zuri Surface Cruiser is a precision topwater pencil popper designed for dynamic surface action. With a 150mm (6 inches) profile in Pearl Yellow Pink, it casts cleanly and awakens surface predators with a distinctive presence that travels just under the surface.What makes...

Overview The Yo-Zuri R1165-CPRH 3D Magnum Deep Diver Floating Lure combines a rugged polycarbonate body with a proven lure action to deliver a versatile trolling option for deep-water anglers. The red head adds a striking target in clear and stained water, while the sturdy...