Premium versatility for saltwater and freshwater fishing Sanhu 4.75in Hoochie Skirts Yellow arrive as a 40-pack of soft plastic lures designed for trolling and jigging across saltwater and freshwater environments. Each skirt combines a lifelike octopus-style body, vivid yellow color, and 3D glow eyes...

Overview The Yo-Zuri Crystal 3D Minnow Magnum lure is a modern update to a trusted favorite. In the sardine colorway, this 6-1/2 inchFloating Diver is built to grab attention with a brilliant crystal reflection, a lifelike darting action, and a durable ABS body. The...

Yo-Zuri Crystal 3D Minnow Magnum Lure — Red Head, 6-1/2 Inch Meet the next generation of the Crystal Minnow family. The Crystal 3D Minnow Magnum Lure blends a familiar minnow silhouette with modern manufacturing tech, delivering lifelike movement and a convincing on-water presence. The...

Overview Meet the Duel Yo-Zuri Crystal 3D Minnow Magnum Lure in Silver Black. This lure sits at the intersection of time-tested fish-catching design and modern manufacturing precision. Part of the Crystal Minnow family, it features a brilliant internal 3D prism finish and Ultra Violet...

Experience lifelike action with the Mack's Lure Smile Blades Designed for anglers who value subtle realism and controllable performance, the Mack's Lure 65156 Smile Blades in 0.8 red bring a natural motion to slow retrieves. This tournament-proven lure shines when nudged along at slowly...

OverviewThe Duel Yo-Zuri Mag Minnow Floating Diver Lure in Chrome Sardine blends a modern, holographic look with smart internal engineering to deliver lifelike motion and versatile casting. At 5 inches, its bold silhouette stands out in sunlit or shaded water, appealing to predatory gamefish...

Overview The Daiwa Salt Pro Minnow Bullet Bone is a fast sinking lure designed to imitate a real baitfish with a tight S action. At 6 inches long and weighing 2 1/8 oz, it delivers a balanced profile capable of reaching deeper zones while...

Meet the Duel Yo-Zuri Mag Minnow Floating Diver Lure in a vivid holographic green mackerel pattern. This 5-inch, 1-ounce lure is designed for balanced casting and authentic water movement, aiming to tempt predatory fish with a lifelike wobble and natural habitat cues. Built for...

Designed for serious big‑game anglers, Paul Brown's SDXL91 Soft‑Dine XL blends a compact silhouette with a lifelike action that travels smoothly through the water. At 3 1/4 inches and 5/8 oz, the lure balances weight for confident casts and a natural glide as it...

SPRO SBTJGL-8 Bucktail Jig Glow 8 oz The Prime bucktail jig is built to bring action to life. Its distinctive head shape and eyelet placement work together to create a lifelike silhouette as it moves through the water. Combined with a holographic finish and...

Overview: SDXL15 Soft-Dine XL for Big-Game Angling Paul Brown's SDXL15 Soft-Dine XL is crafted for anglers pursuing offshore giants. Measuring 3 1/4 inches and weighing 5/8 oz, this lure blends compact profile with solid presence, designed to move with a natural, lifelike action that...

Overview Pro-Cure Garlic Bloody Tuna Super Gel is a high performance lure coating designed to pair with your favorite artificials. It blends real bait cues with a garlic rich aroma to create a scent and texture that can help your lure cut through the...

Overview The Williamson SFP180BKP Surface Pro 180 Black Purple Phantom is a purpose built fishing lure designed for serious anglers who value readiness and reliability at the water’s edge. The bold black and purple finish stands out in daylight and low light, giving you...

OverviewThe Gitzit Fishing Bait Lures in Brown Craw deliver lifelike motion and dependable value for freshwater anglers. This pack includes 10 lures, each measuring 4.25 inches, designed to imitate a crawfish as it moves with current and water resistance.Constructed from high-quality material, these lures...

Overview Meet the Deer Cane Block from Evolved Habitats, a compact 4 lb 6 block designed for field use. This solid attractant provides a steady scent presence that deer can detect as you work to set up productive hunting sites. The block form makes...

Sanhu Shrimp Fly Rigs in white offer a practical, ready-to-fish solution for deep sea bottom fishing. Each pack contains ten pre-rigged rigs, built around a sturdy 5/0 hook and a lifelike shrimp fly that moves with the current. The design aims to reduce setup...

OverviewMegabass Vision 110 Jr. is a compact, high‑performance jerkbait designed to deliver crisp, responsive action across retrieves. Building on Megabass' proven Vision lineage, this smaller profile keeps weight forward for long casts and stable tracking, even when the water surface is lively. The Vision...

Megabass Vision 110 Jerkbait: Precision, Power, and Versatility on the Water The Vision 110 is a flagship jerbait that pairs a refined profile with a concerted balance system, delivering a compelling combination of lifelike darts, explosive visual flash, and dependable casting distance. Built around...

Overview Sanhu Rock Cod Feather Rigs 4/0 in a 10-piece white edition are designed for anglers pursuing deep sea bottom targets. The bright white color enhances visibility in varying light, and the feathered rigs deliver a distinctive flutter as they descend, helping attract rockfish,...

Rapala X-Rap Jerkbait: A versatile suspending lureThe 4-inch X-Rap combines a compact profile with a balanced body that casts well and responds to quick rod taps. The Firetiger UV pattern adds visibility in varied water conditions, while the 7/16 oz weight provides stable, controllable...