Overview The Rat-L-Trap Super Trap lipless crankbait carries a legacy from the Bill Lewis design lineage, offering a bold profile and versatile performance. The 1.5 oz cigar minnow shape provides a balanced cast and strong water interaction, making it a dependable option for both...

Overview The Rapala SSR14CH Super Shad Rap 14 Chrome is a classic freshwater lure built for versatile casting and reliable action. At 14 cm, its balanced profile and bright chrome finish work together to create lifelike movement that catches the eye in varying water...

Overview The McStick 110 jerkbait, part of the Mike McClelland Signature Series, is built for anglers who value repeatable, tournament-ready presentations. At a compact 4.3 inches, this jerkbait casts with authority and pulls a tight, reactive wiggle that can trigger bites in a variety...

OverviewMeet the Paul Brown FB11 Fat Boy, a compact 4-inch lure designed for serious big-game anglers. Weighing 3/4 oz, it balances a crisp silhouette with a pink and black back that catches light and draws attention in a variety of water colors.This lure is...

Powerful color for big-batch bait dyeing When you’re dyeing a large batch of bait, you need a color solution that goes a long way. Pro-Cure Bad Azz Powder Dye is a pure concentrated powder designed for volume work, delivering vivid color with minimal product....

Overview The Blue Water Candy Mini Jag Lure is a compact, high-visibility saltwater lure crafted for versatility and dependable performance. In a bright green and chartreuse motif, this 5/8-ounce lure is proudly made in the United States, reflecting the brand’s commitment to precision and...

OverviewMeet the Blue Water Candy Mini Jag Lure in pink—a compact 5/8-ounce saltwater lure designed for both inshore and offshore action. Made in the USA with the meticulous craftsmanship Captain Jodie Gay brings to every Blue Water Candy lure, this model blends lifelike water...

Big‑batch bait color you can rely on When you’re planning a day on the water, color options matter. Pro-Cure Bad Azz Powder Dye offers a simple, dependable way to color bait in large quantities. This product comes as a pure concentrated powder, designed to...

Discover the Williams Nipigon Fishing Lure Named to honor the storied Nipigon watershed, this lure blends heritage with practical performance. The Nipigon measures 2 1/2 inches and weighs 1/3 ounce, forming a slender profile that mimics a baitfish in distress. Its design is optimized...

Overview The Blue Water Candy 11052 Skirted Ballyhoo Rig with 130-Pound Mono Line brings a pink and white colorway to your saltwater trolling setup. Made in the USA, this rig embodies Blue Water Candy’s commitment to quality and practical fishing solutions designed for real-world...

Overview Calcutta Outdoors Deep Drop Rigs are designed to simplify deep-water fishing. Pre-built and ready to deploy, they help you cover water efficiently, presenting bait or lures with confidence as you fish near the bottom. The result is a tackle setup that travels well...

Overview The Owner CPS Pro Pack combines precision engineering with rugged stainless steel to elevate soft plastic bait rigging. Designed to work with Owner twist lock hooks, these centering pin springs help you achieve a clean, repeatable setup by guiding the bait onto the...

Protect Your MarCum Display from the Elements When you fish in cold, windy, and wet conditions, clear readings matter. The MarCum Snow Shield adds a weather-ready layer to the LX-7 and LX-9 family, helping you focus on the fish below without being slowed by...

OverviewThe Rapala Original Floater 18 Clown is a time tested lure designed to mimic a wounded minnow with buoyant, inviting motion. Constructed from lightweight balsa wood, it delivers a natural wobble and buoyant glide that catches the eye and tempts strikes across a variety...

Overview: Action that adapts to different retrieves The Rapala X-Rap 08 Albino Shiner is a compact freshwater lure engineered for versatility. Its design supports multiple fish-catching actions within a single cast, letting you experiment with cadence to match how fish respond on any given...

The Rapala X-Rap 06 Brook Trout is designed to entice discerning freshwater rivals with a compact 2.5-inch profile that still delivers a strong presence in varied water conditions. Its textured translucent body catches light from multiple angles, while an internal holographic foil flashes with...

Overview The LUCKY CRAFT Lightning Pointer 100DD is a 4-inch deep-diving jerkbait designed to suspend at about seven feet. Its lifelike side-to-side action mimics a fleeing baitfish, giving bass and trout a credible target in a range of freshwater environments. Water performance Neutral buoyancy...

Introducing the Rapala Deep Tail Dancer 07, a 2.75-inch banana-shaped lure built to reach deeper water while delivering the classic wounded-minnow appeal. Its enlarged diving lip plunges the bait to depths up to 30 feet unassisted, making it a versatile choice when sport fish...

Overview The Rapala Shad Rap 05 in red crawdad brings classic wounded-minnow action to freshwater anglers. Carved from premium balsa, this compact crankbait balances a lifelike profile with reliable casting and trolling performance. Whether you fish from shore, boat, or a drifting seine, it...

Natural scent and lifelike motion Meet TIEMCO's Uncle Josh Meat GRT Lks-Crawler Bait, a 7-inch meat crawler designed to mirror real prey. It releases a 100% natural night crawler scent derived from real crawlers, inviting curiosity and creating a believable scent trail that complements...