Discover the Major Craft JPSLOW-60L080LIVEIWASHIUV Experience a slow livebait presentation with a lure designed to deliver a believable, natural presentation in a variety of water conditions. The JPSLOW-60L080LIVEIWASHIUV blends a distinctive oval body with a rearward balance and a ready-to-use hook system, making it...

OverviewThe Z-MAN CBCFL34-03 Chatterbait Freedom CFL Threadfin Shad 3/4oz blends a patented bladed jig with Freedom Tackle interchangeable swinging hooks. This versatile design is built to adapt to different waters and retrieval styles, offering anglers a flexible option for exploring structure, cover, and open...

Meet the Acme Kastmaster lure in Chrome Neon Green, a 1 ounce profile designed for versatile use across fresh and saltwater days. The balanced weight delivers casting distance with a lively, reactive swim that can catch the eye of a wide range of game...

Meet Major Craft's JPSLOW-60L083LIVEKINAJIUV Jigpara Slow Livebait, a lure crafted to balance action and depth with a deliberate, leaf-like descent. The oval-shaped body creates a crisp, high-pitched motion as it moves through the water, then settles with a controlled, slow fall that helps you...

Meet the Major Craft Jigpara Slow Livebait 30g, a lure designed to deliver a lifelike fall and a controlled, precise presentation. Its oval-shaped body slashes through water with a distinctive high-pitch signal, then descends slowly like a leaf drifting to the current. The result...

Overview The Major Craft Jigpara Slow Livebait 40g is a purpose-built lure designed to deliver distinctive underwater action. Its oval-shaped body creates a sharp, high-pitch slash while the lure descends slowly, much like a drifting leaf. The balance centers slightly toward the rear, helping...

Overview Meet the B.S. Fish Tales Wiggler Dark Red Eyes copper lure, a crankbait designed for responsive action and lasting durability. Built with a two-piece molded construction, it delivers a lively wiggle that imitates a fleeing baitfish. The copper finish paired with dark red...

Performance-minded spinnerbait for all-season fishing The Booyah Covert Series spinnerbait embodies years of field testing with pro angler Jason Christie. This lure blends a refined head design with premium components to deliver a steady, straight-running profile from first cast to last. Expect a lure...

OverviewThe Bill Lewis SB-57 MDJ Squarebill Crankbait is built for shallow-water bass fishing and field-tested by pro angler Mark Daniels Jr. Its ultra-thin honeycomb walls create a lively wobble that helps it deflect off cover in tight spaces.Key benefits Honeycomb wall construction makes the...

Meet the Rapala Skitter V 13 Glass Ghost, a topwater lure designed to spark eye-catching surface action across a range of water conditions. The Glass Ghost color delivers a translucent, shimmering look that can mimic fleeing baitfish as it skates along the surface. Built...

Rapala Balsa Xtreme Brat 03 Hot Dang is a compact lure from Rapala that blends tradition with modern performance. Built on the Balsa Xtreme platform, this model uses a lightweight wood body to present a natural silhouette and a lively motion in the water....

Overview The Arbogast Hula Popper 2.0 brings a refreshed take on a timeless topwater classic. Maintaining the recognizable 1948 silhouette, this lure delivers an inviting water-splashed wake and a crisp popping sound designed to spark interest from freshwater predators. The Black Death colorway adds...

Overview Rapala's Jointed 05 Yellow Perch lure captures a lifelike baitfish profile with a touch of distress action, designed to tempt predatory perch and other sport fish. The model blends classic floating behavior with a jointed body that adds subtle, lifelike wiggle, offering versatility...

Christie Craw design you can trustStart with a lifelike crawfish profile crafted with pro input. The Christie Craw retains a natural silhouette and a swimming action that looks and feels real in the water. This approach is designed to entice bass when chatter and...

Maximize lure appeal with Berkley Gulp! Alive! Saltwater Attractant Spray In saltwater settings, subtle cues can make the difference between a tease and a hookup. Berkley Gulp! Alive! Saltwater Attractant Spray delivers a potent aroma and a hint of flavor that helps your lure...

Deep-Water Targeting, Reimagined When deep-water challenges call, the Nomad Design Buffalo 180g Glow Stripe Slow Pitch Jig brings a deliberate combination of weight, action, and visibility. Weighing 180 g (6.25 oz), this jig sinks with purpose, delivering a fluttering descent that creates a larger...

Overview The DOA FSH3-3P/309 Shrimp Glow Goldrush is a 3-inch glow-and-gold shrimp lure sold in a practical 3-pack. This soft plastic bait blends DOA’s long-standing emphasis on durability with versatile action, pairing a brine shrimp flavor with a bright finish that stands out in...

Meet the Nomad Dartwing125 Floating Freshwater Lure, a breakthrough in tackle design that blends action, visibility, and durability. Its distinctive winged head shoots water forward and to the side, creating a natural-looking wake that can draw predatory fish from cover. The lure’s floating profile...

Overview Meet the Nomad Dartwing125 Floating freshwater lure. This innovative setup uses a winged head that throws water forward and to the side, creating a natural-feel swim action designed to attract gamefish. The floating profile is crafted as a versatile search bait, helping you...

Unleash Versatility with Nomad Design Gypsy Back Slide Jig The Gypsy Back Slide Jig by Nomad Design blends a measured, slow to medium retrieve with an aggressive darting response. Its classic teardrop silhouette remains adaptable across jigging styles, letting you target a wide range...