Overview Introducing a custom collaboration between Catch Co and fishing legend Mike Bucca: the Baby Bull Shad Swimbait in Pearl Bone. This 3.75-inch, 1/2-ounce lure is designed to deliver a convincing, natural feel in the water and on the retrieve. Built with durable ABS...

MagBay Premier 6-inch Tuna Feather Lures — Mexican Flag Meet a time tested offshore lure built for visibility and action. The six inch feather lures carry a bold Mexican Flag pattern that stands out in sunlit offshore water, helping your spread pop in a...

MagBay Premier 6-Inch Tuna Feather Lures Designed for offshore anglers who chase pelagic giants, the MagBay Premier 6-Inch Tuna Feather Lures fuse bold color with a lifelike shimmer. The Purple Black combo catches the eye as it moves through sunlit water and shadowed depths,...

Overview Meet the Jackall JKL Deracoup 3/8oz Blue-Black Char lure, a compact option designed for versatile casting and engaging action. The 3/8 oz weight provides a balanced feel for controlled launches and accurate placements, while the Blue-Black Char finish creates a natural profile that...

Overview The LIVE TARGET Yellow Perch Crankbait Deep is constructed to mimic a yellow perch with a lifelike profile, color pattern, and subtle motion that resonates with freshwater predators in northern waters. Its deep body is designed to generate a convincing swimming action and...

Overview Evolved Habitats Premium Wildlife Molasses is a liquid attractant crafted to entice deer, bears, and hogs with a rich, sweet aroma. This concentrated molasses delivers a full, long lasting flavor that wildlife often investigate with interest, offering year round attraction and easy portability...

Custom collaboration for bass-ready performance Designed in partnership with legendary bass pro Mike Bucca, Catch Co's Baby Bull Shad 3.75-inch Bluegill is built to feel familiar in your hand and in the water. The collaboration focuses on practical, on-the-water results while keeping the lure...

Meet the Rapala Original Wiggle Wart 05 Metallic Purple / Purple HB Designed to deliver a distinctive wiggle that catches the eye and stirs the water, this lure blends a metallic purple finish with a bold purple HB accent for high visibility in various...

Unlock More Bites with BAITFUEL X65 Saltwater Formula Gel BAITFUEL X65 Saltwater Formula Gel is a lab-developed, water-based scent technology designed to heighten the appeal of your lure across a wide range of saltwater species. The gel adheres easily to your chosen bait, plug,...

VMC Neon Moon Eye Jig 3/4 Chartreuse Orange — Elevate Your Tackle Kit The VMC Neon Moon Eye Jig 3/4 Chartreuse Orange (NME34-CO) is a compact, high-visibility jig designed to stand out in varying water conditions. Its neon color pairing and distinctive eye detail...

VMC Neon Moon Eye Jig 3/4 Green Fire UV: vibrant lure for versatile angling The VMC Neon Moon Eye Jig 3/4 Green Fire UV combines a compact profile with a luminous finish to help your presentation stand out in changing light. The 3/4 oz...

Transform Your Tackle with Pro-Tec Hot Pink Powder Paint Thinking about making your jigs and lures stand out? Pro-Tec Powder Paint offers a quick, no-mess way to add a vibrant hot pink gloss to metal baits. With virtually no odor and no solvents, this...

Meet the Mirrodine XL 27MR-808, a suspending twitchbait crafted for serious gamefish pursuits. With a compact 3 1/8 inch profile and a 9/16 oz weight, this lure balances long casts with responsive twitch action. The Black with Orange and Silver finish flashes in the...

Overview The Missile Baits Spunk Shad 3.5 in Lava Craw offers a lifelike swimbait silhouette designed to entice bass across a range of water depths. This 10-pack delivers consistent color, action, and value, making it a dependable option for season-long fishing. What makes Spunk...

Meet the Bandit Lures Walleye Deep Minnow Jerkbait This slender minnow/jerkbait is designed to reach the deeper portions of the water column, where big walleyes and zander often roam. Its 4 3/4-inch body offers a natural, lifelike profile, while the wide, searching swim helps...

Overview The Rapala Jointed 05 lure (2 inches) pairs a compact, lifelike profile with a high-contrast color mix—Silver Fluorescent Chartreuse—to grab attention in a variety of water conditions. Built to mimic a distressed baitfish, its subtly exaggerated action comes from a jointed body that...

Overview Advance Tackle introduces the Michigan Stinger Scorpion Spoon in Watermelon, a dependable choice for walleye anglers and a trusted option across North America. This spoon is designed to deliver consistent action and vivid color in a variety of waters—from tranquil lakes to winding...

Overview Discover the LV-500 MAX in 419 BP Golden Shiner, a compact sinking lipless crankbait from LUCKY CRAFT engineered to entice freshwater bass with a blend of color, vibration, and sound. At 3 inches (75 mm) and 3/4 oz (23 g), the lure balances...

Natural motion and design The Megabass UOZE Swimmer is designed to mimic a wounded baitfish, with a baitfish-head nose that helps shed weed and glide through cover without snagging. The combination of a wind-cutting profile and a low center of gravity supports a stable...

Megabass UOZE Swimmer Lure — Grypan Color, 1/2 oz The Megabass UOZE Swimmer presents a lifelike presence beneath the surface. In Grypan, the lure’s reflective finish catches light as it darts with a natural, baitfish-inspired motion, a combination anglers often seek when fishing around...