Designed to entice big bass hiding in vegetation and along shallow edges, the Bucca Brand Weedless Baby Bull SHAD is a jointed swimbait built for lifelike movement and a clean silhouette. The translucent finish catches light in the water, helping the bait stand out...

Overview Introducing the Bucca Brand WEEDLESS Baby Bull SHAD, a 4.5-inch soft swimbait built for bass that haunt vegetation and shallow cover. Its jointed body delivers a natural, lifelike swim, closely mimicking a fleeing baitfish. The result is a versatile lure you can rely...

Meet Ike’s Micro Jig: A New Finesse Option from Missile Jigs Engineered for delicate presentations and confident hook sets, the Ike’s Micro Jig lives up to its name with a compact silhouette that slides through cover and invites curious bites. Designed around a sharp...

Overview The Bucca Brand WEEDLESS Baby Bull SHAD is a 4.5-inch swimbait designed for bass that roam grassy flats and shallow vegetation. This 2-pack blends a natural profile with a lifelike swimming action that mimics a fleeing baitfish as it moves through cover, helping...

Overview The Bucca Brand Weedless Baby Bull Shad is a 4.5-inch soft swimbait designed to tempt big bass in vegetation and shallow cover. Its jointed body delivers a natural, fleeing baitfish profile with lifelike swimming action that many anglers find compelling at first contact....

Overview Meet the War Eagle Custom Lures Painted Head Spinnerbait in Cole Slaw. Built with a durable epoxy-painted head and Willow Leaf blades, this lure stays visible in dirty water while delivering a bold reaction in clearer water. The Cole Slaw finish combines a...

Overview Designed by the legendary angler Larry Dahlberg, the River2Sea Whopper Plopper 75 Powder is a compact topwater lure crafted to deliver noticeable surface action. Its soft, pliable tail rotates on the harness, generating a distinct rumble and surface disturbance that can draw a...

Overview River2Sea’s Whopper Plopper 75 – Munky Butt (WPL75/13) is a topwater lure built to spark attention on the water’s surface and just below. Designed by the legendary angler Larry Dahlberg, this bait pairs a soft, pliable tail with a rugged body to produce...

Timeless design, proven action The Dardevle Brass Back 1 oz Fishing Spoon is a time-tested lure anglers reach for first. Its distinctive wiggling and wobbling motion has drawn curious fish to the strike zone for generations. The brass back catches light with every cast,...

Discover the Dardevle Red Eye Wiggler Nickel Back The Dardevle Red Eye Wiggler Nickel Back carries a storied American lure heritage into modern freshwater fishing. Rooted in the early 20th century Eppinger tradition, this spoon is designed to deliver a distinctive side-to-side wobble that...

Legendary topwater action, redefinedRiver2Sea's Whopper Plopper 75 Chrome Black is a purpose-built topwater lure designed for muskie fishing. Crafted with guidance from the legendary angler Larry Dahlberg, this lure combines a compact 3-inch body with a soft, pliable tail that rotates on a rugged...

Overview The Cotton Cordell PK3CD5-1 Wally Diver 3 Pack Assortment brings together three stalwart lures from a brand with a long history of walleye fishing success. These lures sit at the heart of Cotton Cordell s famous lineup, widely regarded as reliable performers and...

Overview Meet the Duel Yo-Zuri R1323-YMT Hydro Minnow LC (F) 170mm, a mid-size lure designed to tempt larger predatory fish while delivering dependable durability. This Yellow mullet variant blends classic Yo-Zuri realism with a robust build, ready for a range of environments. Built for...

Designed for anglers who value realism and dependable performance, Yo-Zuri's R1216-YELL Mag Darter (F) in 165 mm length delivers a compelling combination of lifelike appearance and dynamic movement. With a heritage rooted in Japan and more than five decades of lure-making experience, Yo-Zuri has...

Overview With over five decades of lure craftsmanship, Yo-Zuri blends realism with proven action. The F1146 RBK Crystal 3D Minnow (110mm) delivers a lifelike profile, vivid color shifts, and a natural water-pushing wobble that can attract attention from a range of predatory fish. Made...

Ridgeback 80 LC: Long-Range Casting with a Distinctive Action The Ridgeback 80 LC introduces a distinctive casting-metal action designed to deliver an erratic, side-to-side darting motion with each turn of the reel. A thoughtfully angled head works with a weighted midsection to help you...

Upgrade your trolling setup with the Pro-Troll ProFlash replacement lights. Built for durability and consistent visibility, these lights are designed to endure long days on the water, delivering up to 80 hours of operation per set. The clearly visible red, green, and white LEDs...

Overview The Eppinger tradition began in 1906, born from a maker’s solitary time in the Ontario wilderness. Lou Eppinger crafted lures that could endure rugged water and tough fish, starting with a spoon prototype that weighed about 2 ounces. Its distinctive shape—thinner in the...

OverviewStrike King Mr. Crappie Jig Heads are crafted to help crappie anglers present lures with confidence. The sausage shaped head is designed to minimize bait roll during casts and retrieves, encouraging a stable drop and more consistent action. In practice, this can help your...

Overview Yo-Zuri has built a legacy of quality fishing lures, lines, and leaders for over 50 years in Japan, and this heritage informs every detail of the R1144 Yell Mag Darter. The 125mm (5 inch) yellow lure combines a bold color with a lifelike...