Introducing the Lunkerhunt Prop Series Propfish Threadfin Designed around two popular freshwater forage species, the Propfish Threadfin blends a soft hollow body with a single Prop system. The surface action it creates is a wake that mimics baitfish breaking the surface, with a subtler...

OverviewThe Lunkerhunt Propfish Shad Gizzard brings two popular freshwater forage species to life with a soft hollow body and a single Prop system. This combination creates a subtle surface churn that mimics baitfish breaking the surface while cutting through and around cover. The streamlined...

Overview The Yamamoto UNI is engineered to entice bass with a lifelike presence, designed around an urchin-style silhouette that carries bulbed, water-catching appendages. Each twitch of the rod tip sets off a subtle shimmer and a believable quiver on the fall, helping the lure...

Product overview Fat Cow Jig Strips are a trailer solution designed for jigs, rigs, and tubes. Each pack features four 7-1/2in long, 5/8in wide strips in ghost white, made from a flexible synthetic material that moves with every cast. The Ghost White color helps...

Overview The 6th Sense Quake 80 lipless crankbait combines a compact 80mm profile with versatile action that bass often key on around grass, structure, and open flats. The lure is built to stay in the strike zone as you cover water, whether you are...

Overview The Rapala X-Rap Saltwater 10 Mangrove Minnow is a versatile lure built to entice saltwater predators with a lifelike profile and credible action. Designed for estuaries, flats, and mangrove edges, this model aims to attract strikes through a natural presentation and a crisp,...

Inshore action with a lifelike profile Meet the Rapala X-Rap Saltwater 10 Pinfish Jerkbait, a purpose-built lure tailored for inshore adventures. Its bold pinfish profile pairs with an aggressive jerking cadence, aiming to mirror a stressed baitfish and spark instinctive responses from popular nearshore...

OverviewThe Rapala SXR10MU X-Rap Saltwater 10 Mullet is a purpose-built lure designed for saltwater anglers who value action, distance, and lifelike detail. This mullet-pattern lure blends a dynamic slash bait action with a translucent body that catches and refracts light as it moves, helping...

Overview Meet the Rapala Ultra Light Rippin' Rap 03 Chartreuse Shad, a compact lure designed for finesse casting and lively underwater action. Its name highlights the ultra-light build and the signature Chartreuse Shad color, crafted to stand out in a variety of freshwater settings....

Compact, confident, and ready to performThe Rapala Ultra Light Rippin' Rap 03 Clown is a small but mighty hard bait designed for precise casting and lively water action. Its 1-1/8-inch body and 1/16-ounce weight keep the lure nimble, making it easy to work from...

Rapala Ultra Light Rippin' Rap 03 Hot Steel Small in size, big on action — the Rapala Ultra Light Rippin' Rap 03 Hot Steel is designed to provoke quick, confident retrieves in a variety of freshwater environments. Its ultra-light framework reduces water resistance, delivering...

OverviewThe Rapala Ultra Light Rippin' Rap 03 Chrome is a compact lure designed for ultralight setups. Its slim silhouette and chrome finish deliver a bright, convincing presence in the water, helping you cast with precision and retrieve with lively, irregular action. The rip-and-dart motion...

Meet the BX Brat: a durable, action packed square bill The Rapala Balsa Xtreme Brat combines a lightweight balsa core with a rugged copolymer armor, delivering a durable, buoyant lure built to withstand aggressive strike zones. Its compact 2 inch body is designed for...

Rapala Ultra Light Rippin' Rap 04 Glow: A compact glow lure for light tackle Meet the Rapala ULRPR04GL Glow, a small, precision-made lure designed for finesse fishing on lightweight gear. Its ultra-light profile pairs with a glow finish to boost visibility in dim water,...

Overview The Rapala Ultra Light Rippin' Rap 03 Pearl Grey Shiner is a compact, high-precision lure designed for finesse fishing in clear to lightly stained water. Its Pearl Grey Shiner finish catches ambient light, delivering a subtle, lifelike shimmer as it darts, pauses, and...

OverviewThe Rapala X-Rap Saltwater SubWalk 09 Mullet is a compact, saltwater-ready lure designed for inshore adventures. In a mullet-inspired color, it combines a lifelike profile with a subsurface walking action that invites bites as you cover water along flats, piers, andshorelines.Why anglers choose SubWalk...

Overview The Rapala Ultra Light Rippin' Rap in Clown delivers a compact, versatile hard bait that fits light tackle setups. With a 1-1/2 inch body and a 3/16 oz weight, it casts easily from shore, docks, or a kayak while delivering convincing motion beneath...

Overview of the Rapala Ultra Light Rippin' Rap 04 Purpledescent The Rapala Ultra Light Rippin' Rap 04 Purpledescent is a compact lure designed for finesse presentations with a light tackle setup. Its slim, ultra-light profile allows for delicate casts and quick, twitchy retrieves that...

Overview The Rapala RipStop 9 RPS09CLN centers on a bold clown colorway designed to capture attention across a range of water conditions. Sized as a single, versatile option, this lure is built to fit many rigs and casting styles, offering a practical option for...

Overview The Rapala Countdown 11 Gold lure combines precision depth control with a natural, slow-rolling action. Built for freshwater anglers, its gold finish glints through the water as it searches for suspended fish, weed tops, and bottom structure. This is a lure designed to...