Overview The Yo-Zuri Crystal Minnow Deep Diver Walleye lure blends the trusted classic action of the Crystal Minnow with an updated design crafted for freshwater trolling. Sized at 5-1/4 inches (130 mm) and finished in Wonderbread, this lure is built to move with a...

Rollin Strollin — Precision Jigs for Hovering and Strolling Queen Tackle’s Tungsten Rollin Strollin Ball Jig Head combines dense material with smart geometry to enhance depth control and sonar feedback. The high-density tungsten delivers substantial weight relative to size, helping you achieve crisper sonar...

Elevate your lure presentation with Queen Switch Blades The Queen Switch Blade from Circle B Tackle is built with two slim metal flaps wrapped around a precisely formed wire. Opened with a simple plier motion, it can be quickly clipped to a lure that...

Nutrition that supports your deer plots Mineral Dirt 180 delivers essential minerals and vitamins to deer in food plots. The proprietary blend uses chelated minerals that can increase absorption rates by up to 70%, helping nutrients move from soil to forage more efficiently. The...

Overview The Rapala Jigging Rap is a compact 3-1/2 inch vertical jigging lure designed to tempt walleye, pike, and perch with a precise balance of darting action and smooth glides. Its 7/8 ounce profile offers a stable, controllable rhythm ideal for both hardwater jigging...

Circle B Tackle’s Queen Switch Blade reimagines lure modification with a compact, high-action design. Two slender metal flaps wrap around a formed wire, allowing quick opening with pliers to clip onto any lure that features a line tie. When engaged, the blade creates increased...

Elevate Your Lure Presentation with Queen Switch Blades Circle B Tackle’s Queen Switch Blades are crafted to introduce targeted disturbance and a precise, hard-shuttering action that can help your lure stand out in a crowded water column. Built from two slim metal flaps wrapped...

Overview The Rapala Dives-To Crankbait is a compact 2-inch lure designed to entice bites with lifelike motion, subtle flash, and a steady, vibrating feel under the rod. With a diving depth tuned to roughly 6 feet and a lightweight 3/8-ounce profile, this crankbait sits...

Meet the Rapala Jigging Rap, a compact 2-inch lure designed for vertical jigging in both hardwater and open-water settings. Its balanced profile darts and glides with lifelike precision, helping you provoke aggressive strikes from walleye, pike, perch, and lake trout in varied depths. Vertical...

Versatile Jigging for Ice and Open Water Designed to broaden your cold-water options, the Rapala Jigging Rap blends heritage with purpose. The chrome finish shimmers as it moves, drawing attention while the lure performs a precise vertical motion. At 3.5 inches in length and...

Overview The River2Sea WPL110/13 Whopper Plopper in Munky Butt is a purpose-built top-water lure designed to create a distinct surface presence. Its compact profile pairs with a lively wake and plop that can draw attention on calm mornings or in slightly breezy conditions. Built...

Premium Color Changing Hex Glitter for Soft Plastic BaitsCircle B Tackle offers a professional-grade color changing hex glitter designed specifically for soft plastic lure making. This 2 oz jar brings a vivid shimmer that shifts with the light as you work, helping your worms,...

Overview The 6th Sense Flock Blade Hair Jig with Blade blends classic hand-tied hair skirt action with a compact blade for added flash and vibration. Built for bass chasing shad or small baitfish, this hybrid lure pairs a flowing skirt with a level of...

OverviewThe River2Sea WPL110/09 Whopper Plopper in Perch delivers surface intrigue for topwater fishing. A compact profile at 4 3/8 inches and a steady 3/4 oz weight creates a balanced form that casts cleanly and tracks predictably along the water’s edge. This perch-colored lure is...

Elevate your lure game with the Rapala X-Rap Jerkbait Not your average crank bait, this Rapala lure stems from pro staff feedback and is designed to cast far, suspend reliably, and rattle on every twitch. Its textured translucent body with prominent scales and a...

Discover the River2Sea WPL110/14 Whopper Plopper The WPL110/14 Whopper Plopper in bone offers a bold, surface-skimming action that stands out on the water. With a compact 4 3/8 inch body and a light 3/4 oz profile, this lure balances effortless casting with lively, surface-oriented...

OverviewMeet the River2Sea WPL110/25 Whopper Plopper in Dark Green, a compact topwater lure crafted for surface action. With a 110 profile, a 3/4 oz weight, and a 4 3/8 inch body, this lure balances casting range with a lively wake that can entice surface...

Overview The 6th Sense Flock Blade Hair Jig blends a hand-tied hair skirt with a compact blade to deliver both visual shine and vibration. Designed for bass feeding on shad and small baitfish, this hybrid lure pairs natural skirt action with a tight blade...

Overview The Lixada Soft Fishing Lure Crawfish Bait is a compact, lifelike swimbait designed to mimic a crayfish with precision. Measuring 8 cm and weighing 14 g, it’s crafted to offer convincing movement and presentation whether you’re targeting bass, trout, or other predatory species....

Premium Topwater Action with a Quiet, Effective Design Meet the River2Sea WPL110/21 Whopper Plopper in Pure White — a compact topwater lure engineered for diverse freshwater scenarios. The model name hints at its 110-size profile, while the powder white finish enhances visibility in bright...