Overview The River2Sea WPL130/19 Whopper Plopper delivers a bold topwater presence with a bright yellow head on a 5-inch profile. Weighing about 1 3/8 oz, it offers solid casting feel and dependable tracking on a steady retrieve, creating a pronounced surface wake and a...

OverviewThe Rapala X-Rap Twitchin' Mullet 08 Olive Green is a compact, hard-bodied lure designed to provoke aggressive strikes without overcomplicating your rig. Its olive green mullet pattern mirrors common forage and blends well with many freshwater habitats.Craft and ActionEngineered for the twitch-and-pause style, this...

Overview The Rapala X-Rap Long Cast 12 Glass Ghost is a purpose-built lure crafted to maximize casting distance while delivering a lifelike flash that draws predatory fish from cover. The Glass Ghost hue reflects light and mimics natural bait, offering visibility across clear and...

Overview Meet the Rapala Slab Rap 04 Glow Tiger, a compact glow‑in‑the‑dark lure designed for freshwater anglers who value visibility and precise on‑water action. The Glow Tiger finish adds a luminous pop that shines in dim light, helping you track the lure’s path as...

A standout freshwater lure with UV visibility Meet the Rapala Slab Rap 04 Pink Tiger UV, a freshwater fishing lure crafted to grab attention in a range of water conditions. The Pink Tiger colorway paired with UV-enhanced accents is designed to catch the eye...

Overview Meet the Rapala Slab Rap 05 Clown, a compact pink clown lure built for versatility on the water. Its balanced form and lively action are designed to adapt to a variety of fishing styles, from precise casts into pocket coves to steady retrieves...

Rapala Slab Rap 05 Gold Chrome a versatile minnow lure The Rapala Slab Rap 05 Gold Chrome is a compact lifelike minnow lure designed to entice a wide range of freshwater and brackish fish. Its slender profile and reflective finish mimic a fleeing baitfish,...

Damiki Vault 55 Holo Real Shad Blade Bait The Vault is a compact blade vibration lure designed to draw attention from bass and a wide range of other species. Its tiny profile works with a realistic holo shad finish and color patterns that mimic...

Overview Meet the Rapala Slab Rap 04 Glow Hot Perch (SLR04GHP), a glow-enhanced lure crafted for perch and similar freshwater targets. This one-size lure brings a luminous finish and a compact profile to help improve visibility in varied water conditions. Originating from China, it...

OverviewElevate your water coverage with the Duel Yo-Zuri Mag Darter in Bone. This 105mm lure presents a natural profile that works in salt and fresh water alike. Its magnetic weight transfer system helps you cast farther and with steady lines, even when wind pushes...

Overview The Bandit Lures BDTB-Shad36 is a slender minnow/jerkbait designed for versatility on the water. At 3-1/2 inches and 3/8 oz, its balanced profile works well for a broad range of gamefish. A molded lip provides durability and helps the lure run true from...

All-water versatility with lifelike action The Region Fishing 6ct Tungsten Bead Head Micro Woolly Bugger Jig Fly is designed to cover a broad range of waters—from quiet ponds and still lakes to slow riffles and fast currents. The tungsten bead head sinks quickly, guiding...

OverviewMeet the Duel Yo-Zuri Mag Darter F 125mm 5in Bone, a versatile lure designed to extend casting distance while delivering a crisp, natural darting action. Built with a Magnetic Weight Transfer System, this lure casts true and slices through wind, helping you cover water...

Elevate Your Trailer Game with Fat Cow Jig Strips Fat Cow Jig Strips Split Tail 5" Ghost White provide a flexible, durable trailer that works with your favorite jigs, spinnerbaits, bucktails, rigs, tubes, and more. The synthetic material is designed to keep its shape...

Overview The DEPS Bull Flat Creature 3.8in in Green Pumpkin is a soft, bluegill‑style lure designed to mimic a dying panfish as it sinks with a distinctive spiraling descent. Crafted with DEPS’ exclusive plastic, it remains soft yet durable and carries a crustacean scent...

Overview Region Fishing presents the 6ct Tungsten Micro Woolly Bugger Jig Head Fly, a versatile Euro Nymph pattern designed for use across a variety of freshwater environments. Its compact profile, fast-sinking tungsten bead, and a lifelike marabou tail come together to resemble small prey...

Meet the GeeCrack Bellows Gill 3.8F #246 N Pro Blue The Bellows Gill is a standout among soft plastics, designed to invite deep inhalation from fish without signaling anything artificial. Its gill-shaped body and full-body rib design work together to deliver a lifelike feel,...

Overview The Daiwa Salt Pro Minnow Blue Mackerel lure blends a lifelike finish with a weight-forward design, engineered for accurate, long-distance casts and a fast, ripping retrieve. At 6 3/4 inches and 1 5/8 oz, this lure strikes a balance between visibility and control,...

Fat Cow Jig Strips Split Tail 5in x 1/2in in chartreuse offer versatile bait trailers designed to pair with your jigs, spinnerbaits, bucktails, rigs, tubes, and more. Made from a flexible synthetic material, these Split Tail Jig Strips deliver action, color, and scent while...

Versatile 4-Inch Sea Shad for a Wide Range of Saltwater Angling The Bass Assassin Sea Shad is a compact 4-inch lure built with a solid body that stands up to aggressive retrieves. Its distinctive paddle tail activates with a lifelike wag and a subtle...