Overview Meet the Rapala J11TR Jointed 11 Brown Trout lure, a compact yet expressive option built to mimic a distressed baitfish with a lifelike wobble. The jointed body creates a swim that feels organic in the water, helping the lure look alive even at...

Introducing the Northland Tungsten Forage Minnow spoon, a compact jigging lure designed to emulate a crippled minnow with brightness you can see in low light. Its tungsten body drops quickly, delivering a crisp flutter that catches the eye and stirs curiosity in a range...

Overview The Tsunami TSTP6XD-220 Talkin Pencil Popper is a floating topwater lure designed to deliver a bold popping, splashing, and skittering action on the surface. When pulled with intent, the lure creates surface disturbance that can draw attention from nearby predators, offering you a...

Overview Rapala's Jointed Shad Rap 04 Firetiger blends a timeless wounded-minnow look with a modern plastic body. The jointed construction delivers a wide, lifelike swim, while a loud rhythmic rattle can cut through chop and stained water, increasing the lure's presence in the strike...

The Rapala SSR05CW Shallow Shad Rap 05 Crawdad is built for near-surface action in thin water, delivering a lifelike wobble that imitates a wounded minnow. Crafted from premium balsa, this lure balances weight and buoyancy to ride just beneath the surface, offering precise movement...

Overview Rapala's Jointed 11 Gold lure captures a lifelike baitfish-in-distress swim with a slightly exaggerated action designed to grab attention from wary gamefish. The articulated, broken-back body lets you fish effectively from the surface to mid-depths, with a distinctive wobble that many anglers associate...

The Rapala Jointed 09 Gold is a classic minnow profile with a broken-back design that delivers a distinctive baitfish in distress action. Crafted from lightweight balsa and hand tuned for precise swimming, this lure draws attention from gamefish even in cooler, tougher conditions. Its...

Overview The Rapala J11RT Jointed 11 Rainbow Trout lure captures the essence of a distressed baitfish with a slightly exaggerated action, designed to draw attention and invite a strike. Its rainbow pattern and jointed profile provide lifelike movement across the water, whether you’re casting...

Overview The Rapala Jointed 09 Yellow Perch lure captures attention with a lifelike baitfish motion that hints at distress. Its articulated, broken-back design creates a natural wobble, inviting curiosity from gamefish and encouraging a decisive strike when conditions feel off or the water runs...

Balifly Salted Soft Plastic Worms for Bass Designed for versatile bass fishing in both saltwater and freshwater, the Balifly soft plastic worms measure 5.31 inches and come in a practical 20-piece pack (Color C). The salted formulation adds targeted weight for faster sinking in...

Overview The Rapala Jointed 07 Rainbow Trout lure blends a time‑tested minnow silhouette with a jointed body to deliver lifelike motion that can be fished from the surface to mid depths. Crafted from lightweight balsa, its slightly broken back design creates a natural, darting...

Overview of the Rapala X-Rap Saltwater Spotted Minnow The Rapala X-Rap Saltwater line has reshaped how anglers approach saltwater targets. The Spotted Minnow version blends a compact, lifelike form with a bold, hard-cutting darting motion. In sunlit blue-water, the lure’s holographic inserts shimmer, while...

Balifly Crappie Lures: Soft Plastic Baits for Crappie FS/RE-02 Elevate your panfish sessions with lures that move with lifelike precision beneath the surface. The Balifly Crappie Lures feature a lifelike tadpole shape and a sleek profile that respond to subtle currents, delivering a natural,...

A lure built for saltwater giants Rapala's Saltwater X-Rap Lures have reshaped how anglers approach a wide range of saltwater species. The 08 size delivers a compact, versatile profile that pairs confidently with a long-casting system, while the lure's rattle adds an extra layer...

Overview Meet the Rapala X-Rap Saltwater 08 Olive Green, a compact slashing lure designed to draw a broad array of saltwater species. The 3.125-inch profile pairs a lifelike olive-green base with holographic inserts that shimmer as it darts, helping catch anglers' eyes and fish’s...

Unleash Saltwater PowerThe Rapala X-Rap Saltwater 10 Olive Green is crafted for salty seas and the varied targets that inhabit them. Its olive hue with holographic inserts catches light as you reel, creating flashes that help fish notice the lure even in dim or...

Overview The Rapala X-Rap Saltwater 08 Spotted Minnow is a compact 3.125 inch lure built to perform in harsh saltwater conditions. It combines a lively darting action with a convincing minnow profile and a subtle fish attracting rattle to entice bites. The design aims...

Meet the Rapala X-Rap Saltwater 08 Blue Sardine The X-Rap Saltwater 08 blends rugged construction with an irresistibly aggressive action designed for saltwater fishing. Built to endure tough conditions and the push of big fish, this lure delivers a sharp, hard-cutting, darting motion that...

Unleash Saltwater Power with X-Rap 10 Blue Sardine Rapala's Saltwater X-Rap 10 Blue Sardine is engineered to withstand tough offshore conditions while delivering a bold, darting action that can entice a wide range of saltwater species. The lure's blue-sardine color, combined with iridescent flashes...

Overview Meet the Livingston Lures 3431 Jerkmaster 121 Chrome XXX Shad, a purpose-built jerkbait designed to flash as you retrieve. The chrome finish catches light and mirrors the glint of baitfish, while the lifelike shad silhouette offers a natural appeal that can help tempt...