Smithwick Perfect 10 Pink Lemonade: a standout jerkbait Meet the Smithwick Perfect 10 Tackle in Pink Lemonade, a 5.5 inch lure weighing 5/8 oz. Designed to deliver engaging motion, this colorway blends visibility with a realistic silhouette to grab attention in varied water conditions....

The Yamamoto 3.5-inch Zako Slim is a precision-designed soft plastic built for finesse presentations on smaller chatterbaits and light tackle. Created with input from pro angler Brett Hite, this updated Zako Slim preserves a compact, tapered profile that moves with a natural side-to-side quiver,...

OverviewThe Yamamoto 3.5-inch Zako Slim is a precision designed soft plastic crafted for finesse anglers who value subtlety and realism. Updated with a compact, streamlined profile and a proven lifelike action, this bait remains true to its Zako roots while offering versatile performance in...

Meet the Mirrolure MirrOdine 17MRBG-18SBGThe MirrOdine is a compact suspending twitch bait designed to imitate a fleeing baitfish with subtle pauses and bursts of action. At 2 5/8 inches and 3/8 oz, it balances buoyancy and depth control, enabling natural, varied retrieves without overwhelming...

Yamamoto 3.5in Zako Slim — Green Pumpkin with Black/White The Yamamoto 3.5in Zako Slim is a precision-designed soft plastic crafted to pair with smaller blades and finesse rigs. Built with input from pro angler Brett Hite, this updated Zako preserves a compact profile while...

Meet the LV-500 MAX — a premium lipless crankbait for freshwater bassThe LV-500 MAX by LUCKY CRAFT is a compact 3-inch (75 mm), 3/4 oz (23 g) sinking lipless crankbait designed to entice bass with a crisp, audible signal. Built around a brass and...

Overview The Smithwick Lures Perfect 10 Rogue Minnow-Style Jerkbait is a freshwater crankbait crafted for versatile fishing in ponds, lakes, and rivers. Measuring 5.5 inches and weighing 5/8 oz, this clear finish lure is designed to deliver an eye catching presence on the retrieve...

Discover the Yamamoto 3.5 Inch Zako Slim Fire Craw The 3.5 inch Zako Slim is a precision-designed soft plastic crafted to pair with smaller chatterbaits and finesse presentations. Built with the insights of pro angler Brett Hite, this version keeps a compact silhouette that...

Rapala Countdown 1/4 oz Gold Lure — Deep-Targeting Action The Rapala Countdown offers a compact, purposefully weighted profile designed to count down from cast to strike with a slow, controlled swim. In a gold finish, the lure catches light as you work it through...

OverviewDiscover the Rapala Countdown Fire Minnow, a time-tested freshwater lure engineered to help you reach fish at precise depths. Featuring a lightweight balsa body, controlled sinking, and a lifelike swimming action, this lure blends classic design with modern performance to suit a range of...

Reach Active Fish at Precise Depths with the Rapala Countdown Olive Green Muddler The Rapala Countdown 3/16 oz Olive Green Muddler is a freshwater lure built for casting and trolling. It sinks at a steady rate of about one foot per second, allowing you...

Overview The Mirrolure MirrOdine 17MRBG-750SBG is a suspending twitch bait designed for precise, controlled retrieves. At 2 5/8 inches and 3/8 oz, it balances buoyancy to keep the lure in the mid-water column, helping you maintain position along structure and depth contours without rushing...

Fine-tune your lure’s suspending action in secondsStorm SuspenDots are compact weighted adhesives designed to adjust a suspending lure's buoyancy without drilling holes in your favorite tackle. Each pack includes 80 discrete dots that you can place on the body to dial in depth and...

Engineered for anglers who want a balance of vibration, realism, and durability, the Z-Man Project Z ChatterBait elevates the proven design of The Original ChatterBait with upgraded components and longer life. Its streamlined head design frees the blade to swing more freely, delivering a...

Meet a lure designed for anglers who chase quick responses and long-range casts. The Booyah Copper Shiner Hard Knocker combines a copper-toned finish with a lipless silhouette to help you cover water efficiently. A cluster of internal rattles delivers a bold, high-pitched signal that...

Introducing the Z-Man Project Z ChatterBait Spinnerbait in Dark Green Pumpkin, 1/2 oz — an elite bladed swim jig designed for versatility and durability on every fishing outing. What makes it stand out Engineered with a streamlined head that lets the blade swing more...

Overview Meet the Mirrolure MirrOdine 17MRBG-706SBG twitch bait, a compact suspending lure designed to spark lifelike action during retrieves. At 2-5/8 in and 3/8 oz, it balances quick casting with a natural feel, helping it move with subtle twitch and pause. The color pattern—Black...

Inshore-ready performance with the Z-Man Diezel Chatter Bait Designed for rugged inshore saltwater conditions, the Diezel Chatter Bait blends a compact profile with a heavy-duty build to sustain action in choppy water and tidal flows. The lure pairs a durable 4/0 Mustad hook with...

Keep bait fresh and ready on every trip Designed for anglers who move from bank to boat, the Squirm Shack Insulated Live Bait Storage uses a stainless steel shell with thoughtful insulation to help maintain a cool, stable environment for your bait. The result...

Catch More Bass with the Lunkerhunt Popping Frog Engineered for productive topwater sessions, this compact frog lure creates a bold surface disturbance that lures curious bass from edge cover and open water alike. A quick pop and splash can reveal bites you might miss...