Overview Meet the Duel Yo-Zuri Mag Darter Floating Diver Lure in a vivid holographic green mackerel pattern. This lure is designed to extend casting distance and widen water coverage, while delivering a distinctive underwater action that can mimic a fleeing baitfish. Its compact 4-1/8-inch...

Since its introduction in the early 1990s, the Yamamoto Senko Worm has become a staple for anglers seeking simple, effective lures. The 5 inch Senko in Motor Oil with Large Red Flake comes in a 10-pack, ready for a range of presentations right out...

Real acorn nutrition for year-round attractant Wildgame Innovations Acorn Rage Feeder Fat Attractant blends mega-concentrated pellets made with real acorns, delivering a flavor that deer naturally crave. The result is an energy-dense supplement that can help bulk up a feeder’s mix while staying palatable...

Balanced action for versatile fishing The Acme Kastmaster 1/12 oz is a compact spoon lure designed for balanced action and versatile performance. The 3-pack arrives with three spoon profiles that shimmer in sunlight and track with a lively, erratic rhythm that many anglers associate...

Anglers have long trusted the Rapala Original Floater 18 Blue as a versatile lure that adapts to a variety of water conditions and retrieves. Its lifelike wounded-minnow action and classic blue hue remain compelling to gamefish across continents, making it a dependable option for...

The Classic Go-To Lure That Started It AllThe Rapala Original Floater 13 remains a trusted choice for anglers who value versatility and reliable action. Whether you twitch it on the surface, retrieve it as a shallow runner, or use a weighted setup for mid...

Meet the River2Sea WPL90/12 Whopper Plopper in Loon, a compact topwater lure designed to deliver surface action with a clear, audible splash. Its 3.5-inch profile sits at a balanced 1/2 oz, making it easy to cast across shallow banks or along structure where bass...

Overview Meet the War Eagle Custom Lures Painted Head Spinnerbait in Chartreuse with Double Willow Blades. Designed to be highly visible in dirty water and a confident reaction trigger in clearer water, it blends a durable epoxy-painted head with responsive Willow Leaf blades. At...

Overview The River2Sea WPL90/13 Whopper Plopper is a compact topwater lure engineered for surface action that grabs attention with each retrieve. Measuring 3.5 inches and weighing 1/2 oz, it casts with a steady balance and carves a lively wake that imitates a distressed baitfish...

Overview The Duel Yo-Zuri Mag Darter Candy 5" is a floating lure designed to deliver a distinct, darting action with precision casting. Built around an internationally patented magnetic weight transfer system, this bait aims to extend casting distance while maintaining a confident retrieve in...

Effortless, mess-free catfishing with CJ's Punch Bait CJS Catfish Punch Bait is designed for quick setup on the water. This 14-ounce Shad flavor bait combines a natural scent with visible texture to appeal to freshwater catfish, without the need for refrigeration or direct hand...

Meet the Rapala Fat Rap 05 Perch The Fat Rap 05 Perch is a compact, high-action crankbait built on a lightweight balsa body. Its tight swimming action mimics a fleeing shad, creating a natural silhouette that draws instinctive attention from open-water targets. Designed for...

Catch More Catfish with CJ's Catfish Punch Bait If you’re pursuing freshwater catfish, CJ's Catfish Punch Bait offers a versatile attractant designed to adapt to different water conditions and fish preferences. Packaged in a convenient 14-ounce container, it’s easy to apply by pressing onto...

Overview For more than three decades, the Little Cleo family has been a staple for pursuing gamefish across North America. The Sinking model in Watermelon pattern measures 2.5 inches and weighs 3/4 oz, making it a compact, responsive option for various water conditions. The...

Overview The Money Minnow by Yum Lures is a versatile pearl-colored lure designed to handle a range of fishing scenarios. Available in three sizes and a dozen colors, it helps you tailor your approach to different water conditions and forage bases, from calm bays...

Overview Wildcat’s Catfish Charlie Dip Bait Worms are crafted for easy, extended fishing sessions. This 12-pack in a chartreuse hue features a deeply ribbed plastic worm designed to be dipped into your chosen bait and rigged on a single treble hook. The result is...

Rapala Countdown 03 Blue: Precision lure for depth controlThe Rapala Countdown 03 Blue is a compact 1.5-inch lure designed to help you reach fish at multiple depths through a deliberate, lifelike wobble. Its balsa body provides a buoyant yet balanced profile that can sink...

Overview The DOA FSH3-3P/404 Shrimp in New Penny is a 3-inch soft plastic lure, sold as a 3-pack. It combines a lifelike shrimp silhouette with a brine shrimp scent that subtly engages the water column without overpowering it. Known for consistent action and a...

Overview Berkley Gulp! Alive! Attractant in the herring variant is a purpose-built aroma designed to work alongside Berkley’s Gulp! Alive! line. This sprayable attractant blends a distinctive herring scent with a flavorful profile to help create a noticeable scent trail and a detectable taste...

Overview The DOA FSH3-3P/426 Shrimp is a 3-inch soft plastic lure designed for durability and versatile performance. Its compact, lifelike profile moves with the water, delivering subtle action that can entice a range of species. Flavored with brine shrimp, this lure carries a light...