OverviewWhen walleye season calls for a trusted option with proven performance, the Cotton Cordell Crazy Shad PK3C04-1 3 pack delivers. In a bold multi-color finish, these lures are designed to move with lifelike intent and offer a reliable option for diverse fishing scenarios on...

Overview Fat Cow Jig Strips in an EEL Tail design bring a flexible, durable trailer option to your tackle box. Sized at 3-1/2 inches long and 3/8 inch wide, these colorcharged Salmon Blaze strips are built to rig with jigs, spinner baits, bucktails, tubes,...

Elevate your jigging setup with Fat Cow Jig Strips Split Tail Fat Cow Jig Strips Split Tail 5" come in an eight-count package and are crafted to be versatile bait trailers for jigs, spinnerbaits, bucktails, rigs, tubes, and more. The split-tail design creates a...

Elevate your fishing presentation with Megabass Freestyle Magdraft 6-inch Swimbaits Meet the Megabass Freestyle Magdraft 6-inch Swimbaits 2-pack. This pair retains the Megdraft silhouette but removes the harness, giving you the freedom to rig them as you prefer with a Line-Thru Owner Beast Hook....

Overview Brad's BS Fishtales Kokanee Cut Plug brings a lifelike wounded-bait presentation in a compact 2-inch body. The lure rotates with natural motion to hint at distressed prey, while UV reflective paint boosts visibility in bright sun or overcast skies. The patented split-cavity design...

Overview The Strike King HC10XD-469 Promodel Crankbait is built to reach deeper water with purpose. Its XD-design and curved bill work in harmony to extend the lure’s depth while keeping the action tight and responsive. The TN Shad 2.0 color pattern adds lifelike appeal...

Overview Ravish Radish by Whitetail Institute is a high-production annual forage radish seed blend designed for late-summer planting. It delivers rapid establishment and a robust root network, creating a dependable, browsable forage presence for deer through the fall and into the colder months. The...

Elevate offshore adventures with a lifelike flying fish trolling duo The OCEAN CAT Flying Fish Trolling Lures are designed to spark natural, eye-catching movement beneath the surface. The blue and spotted colorway combined with bright accents and 3D eyes helps create a vivid silhouette...

Meet the Daiwa SA-SK140G07 Metal Jig in Glow Dot, a purpose-built option for saltwater jigging that blends precise engineering with a striking finish. Built around a unique Japanese slow-jigging concept, this lure falls, spins, and flutters as it sinks, designed to entice predatory gamefish...

OverviewMeet a lure designed to mimic a real duckling with striking accuracy. Built to draw curious predators with an authentic silhouette and color, this bait offers a believable profile that resembles natural prey in a variety of water conditions. Its lifelike design is complemented...

Overview Discover the Major Craft Jigpara Slow Livebait 20g, a thoughtfully designed lure built to deliver precise action and reliable setup on the water. Its oval shaped body is crafted to slash through the surface with a crisp high pitch, then descend slowly like...

Leaf-like motion with extended casting reach The Major Craft JPSLOW-15L082LIVEAJIUV Jigpara Slow Livebait is engineered to deliver a deliberate, leaf-inspired glide. Its oval-shaped body promotes a crisp high-pitch movement while delivering a controlled, slow descent through the water column, helping the lure stay visible...

Engineered for a lifelike, thumping presenceThe Megabass MagDraft 6in Perch Swimbait is designed for a notable, head-turning action that’s effective across medium-slow to medium-fast retrieves. Its tail kicks into gear quickly, producing vibrations that feel substantial in the water and help draw attention from...

Hard baits like crankbaits and stickbaits can be tricky to stash without tangling. Traditional tackle boxes often let treble hooks brush against one another, leading to snags and extra prep time before your next cast. The Daiwa D-Vec Tactical Crankbait Organizer rethinks tackle storage...

Overview of the OCEAN CAT Daisy Chain Trolling Lures The OCEAN CAT 5-Inch Daisy Chain Trolling Lures set is designed for offshore anglers who prize a balanced, lifelike presentation. The main 5.1-inch daisy chain bird lure creates inviting surface action, while four 4.7-inch lead-head...

Overview Brad's Killer Fishing Gear Super Bait 2PK Sardine uses a split-cavity body to deliver a tantalizing rotating action that mimics fleeing bait. The action can be tuned from a tighter roll to a wider sweep, helping you adapt to water conditions, fish mood,...

Brad's Super Bait Cut Plug Sugar Mama: A Rotating Bait-Holding Lure Designed to mimic wounded baitfish with a lifelike wobble, Brad's Super Bait Cut Plug Sugar Mama is built to help you present bait and scent in a natural, enticing way. The lure's rotating...

Power Rack Deer Mineral: a science-backed trace mineral blend Antler King has studied deer nutrition for more than 25 years, and Power Rack reflects that ongoing commitment. This mineral formula emphasizes a balanced mix of trace minerals and essential vitamins designed to support overall...

Overview Brad's Super Bait Cut Plug is a rotating bait-holding lure designed to mimic a wounded bait fish with lifelike motion on the water. The compact, purpose-built design supports quick bait swaps, whether you’re loading a scent pad and filet, or chopping up your...

OverviewThe River2Sea Tactical DD Crankbait is a 3-inch, 3/4-ounce extra deep-diving crankbait engineered with input from renowned TacticalBassin personalities Matt Allen and Tim Little. While it excels in winter bass scenarios, its tight action, pronounced rattle, and eye-catching color patterns offer year‑round appeal for...