Meet the YUM Mighty Bag Swimn Dinger Explosion YUM Lures redefines bulk soft plastics with a thoughtfully designed sectioned bag that keeps lures organized and ready for action. This 100-count pack is divided into four individual 25-count sections, so you can grab the color...

OverviewExplore the YAMASHITA Search 077 Olive Ash No. 3.0, a compact squid lure designed to stand out in varied conditions. It blends light and sound to create noticeable cues that can help you identify targets over a wide area, without relying on luck. The...

Overview Meet the Yamashita Egi King Search No. 2.5 in the 076 Wild Howl color. Crafted for squid anglers, this lure blends bold visual appeal with audible cues to widen your search area and boost in-water presence without guaranteeing any outcome. The lure’s core...

Meet the RM5 UV 5 Inch Resin MinnowThe RM5 UV Lure from MagBay Lures is a 5-inch hand-poured resin minnow designed for versatility in saltwater and nearshore fishing. It features a real abalone shell embedded in a durable resin body and uses 100% USA...

OverviewMeet the YAMASHITA Search 078/Yannyom Fever No. 2.5, a purpose built squid lure crafted for anglers who want both visibility and sensory cues in one compact package. This model emphasizes a powerful mix of light and sound that can be effective in a range...

Overview Meet the RM5 UV Lure—a 5-inch, hand-poured resin minnow designed for visibility, versatility, and durability. The ultraviolet additive creates eye-catching patterns in sunlight, helping the lure stand out in both clear and murky water. A real abalone shell adds natural shimmer that mimics...

Powerful light and sound lure for squid hunting The Yamashita Egi Oh Search No 2.5 in 079 Chocolat Brown is built for anglers who want a practical yet enticing squid lure. It blends a high contrast color with light and sound cues designed to...

Evergreen Bowworm Noodle 8in — High Buoyancy Akahara Meet Evergreen Bowworm Noodle, a finesse bait built around a slim, ultra-thin body that stays visible in the water without overpowering the scene. The 8-inch silhouette pairs with high buoyancy materials to create a presence that...

Overview Raid Japan presents the HEADSWIMMER Libero, a compact jig head designed for extreme cold-weather conditions. Its small silhouette and floating tail deliver lively action, even when retrieves slow down. The head’s brush guard helps keep the lure upright on the bottom, reducing snag...

Overview The HEADSWIMMER LIBERO is a compact jig head swimbait designed to perform in extreme cold weather. Its tiny body pairs with a dedicated head and an extra small blade, creating a sharp, high-contrast cue that can trigger a reaction bite even when visibility...

Cold-weather lure designed for extreme conditionsHEADSWIMMER Libero is a compact jig head paired with a small swimbait, crafted for the coldest days when visibility and bites can be brief. The head profile helps maintain balance while the tiny blade adds a flash that can...

Rugged storage for serious anglers Meet the Bass Mafia Googan Squad Bait 3700 Coffin 2.0, a redesigned tackle box built to endure long days on the water. The reinforced ClearView lid and stainless steel hinges deliver a lid that feels solid in your hand,...

Rugged, Versatile Jig Heads from ARKIE ARKIE’s K-116-9-100 jig heads pair a durable bronze hook with a distinctive Double Eye paint job, delivering a bright, cue-worthy flash that anglers rely on. The 1/16 oz heads come in a high-visibility orange chartreuse finish that stands...

The VENSE La Bala Minnow Jerkbait is a versatile addition to any tackle box. It isn’t just about vivid color or a rating system; it’s about a well-balanced blend of motion, sound, and build that can prompt a response from a wide range of...

Overview Meet the Jackall TN/38 Trigon PH Aurora Black, a compact finesse lure designed to tempt bass without overpowering light tackle. At 38mm long and weighing 0.2 oz (7.3 g), its slender silhouette delivers a precise, subtle action that can be tuned to several...

Overview The 8-In Bunker Spoon in Banana Yellow from The Reliable Spoon is designed to attract striped bass and other game fish with a bright, energetic finish and purposeful engineering. It blends classic trolling appeal with modern durability, making it a dependable option for...

Season-long forage designed for fall and winter Whitetail Institute Pure Attraction blends fast-greening oats with winter peas and hardy brassicas to create a runway of forage that deer notice across two seasons. This mix emphasizes quick establishment, dense early growth, and high-quality forage that...

Overview Ride the offshore currents with confidence using the Uncle Mo Tackle 80g Sand EEL Jig in a striking green and white combo. Designed to deliver lifelike motion and bright visibility, this compact lure helps you cover water with precision while pursuing striped bass...

Overview Meet a high‑frequency jig designed to move with your rod’s rhythm, delivering a quick, responsive pulse beneath the surface. The Uncle Mo's 80 g Sand EEL Jig in Pink Glow combines bright visibility with a lifelike silhouette to help you present a natural,...

Meet the JACKALL Bounty Fish 6.2in Prism Shad Designed for aggressive cover scenarios, the Bounty Fish 6.2in Prism Shad blends a bold profile with buoyant construction to attract bass lurking behind structure. The Prism Shad color delivers a bright silhouette that remains visible in...