Overview The MONONOFU 50S Mo-004 from Bassday blends artistry with practical lure design. Built for anglers who value both beauty and function, this 2-inch minnow is crafted to swim with a tight, natural action and to cast with minimal effort. The Pearl Yamame finish...

Overview Meet Brady Us Tune #3 from Zappu, a compact lure designed for quick, responsive action in varied water. Weighing just 0.06 oz (1.8 g) with a Colorado blade, this model is built for fast initial starts and reliable rotation. It represents the evolution...

Dark Matter Astro Spook: Dual-Mode Topwater Lines for Versatile Fishing Meet the Dark Matter Astro Spook, a 7-inch, 3.7-ounce topwater lure crafted with a hexagonal hard plastic body and bold 3D eyes. Designed to perform across inshore waters and bass tournaments, this lure offers...

Overview The Nomad Design Slipstream 200 Flying Fish Phantom is a purpose-built trolling lure crafted to mimic a flying fish’s erratic, lifelike motion as it moves through the water. This model emphasizes real-world realism and versatility, aimed at anglers who value natural, convincing action...

Overview of the Xesta Scramble AGRAAM 7.1 oz The Xesta Scramble AGRAAM is a robust saltwater jig designed to help you cover broader targets with a distinctive wobble and controlled descent. Weighing 7.1 oz (200 g) and finished in the 87.PV pink border purple...

Brady Ours A New Era From Zappu Meet Brady Ours, the latest evolution from Zappu designed to elevate your throw game. This edition blends the three tunes of Katakuma Pro to offer a responsive feel, balanced weight, and durable construction in a compact, pocket...

Meet the JACKALL Bounty Fish 140 Strong Black The new Bounty Fish 140 is built for the heaviest cover stories where bass lie in wait. At 5.5 inches, this compact yet impressive lure balances a bold presence with subtle, lifelike movements. Its design centers...

OverviewExperience the Fish WOW feather rig designed for saltwater jigging with a lifelike flutter and a sturdy build. The rig features a 50 lb test line, two 5/0 high carbon steel hooks, and premium feathers that create natural movement underwater. Swivels at both ends...

Elevate your next fishing gift with a personalized lure set The Aartedesign Fishing Gift Custom Lure Set of 2 blends thoughtful customization with practical performance. Each lure carries a balanced weight, a polished silver finish, and a design crafted for versatility on the water....

OverviewDiscover the Xesta Scramble AGRAAM, a 7.1 oz (200 g) saltwater jig crafted to deliver distinctive motion and visibility in varied conditions. The Pink Edge Purple color catches light and stands out against the shimmer of open water, helping it draw attention from a...

Overview Meet the Nomad Design Slipstream 200 Flying Fish 8-Inch Floating Lure in Electric. This surface-style lure blends compact size with a bold wake, designed to be versatile across water conditions while delivering a lifelike presence on the strike zone. The electric finish helps...

Meet the Daiwa Silver Wolf Urban Shrimp 2.8 The 6th edition Kohei Mori Tester, also known as Morizo, appears here as a dedicated worm built for trendy chinning rigs. The Silver Wolf Urban Shrimp 2.8 combines a compact profile with a red gold finish...

The Nomad Design Slipstream 200 Flying Fish is built from decades of on the water knowledge. This floating surface lure is designed to be tough, reliable, and ready to entice big predators that patrol the surface and midway depths. By balancing a bold silhouette...

Meet the Duo CLB0230 Bail Roof Seek 85S Ghost Pearl Chart DUO International introduces a compact, purpose-built lure designed to deliver controlled action through a combination of precise geometry and color. The Duo CLB0230 measures 3.3 inches (85 mm) with a 0.5 oz (14.5...

Meet the Major Craft MAKI-MIC15019SUPERGLOW Maki Jig Micro 15gMicro jigging thrives on precise presentation and responsive lure action. The MAKI-MIC15019SUPERGLOW delivers a compact 15-gram profile paired with a crisp finish that catches light and attention at screen depth and beyond. Built by Major Craft,...

Overview The Nomad Design Slipstream 200 Flying Fish is crafted to emulate a schooling flying fish with a clean, oceanic profile. Its design blends lifelike motion with practical rigging that helps you cover water efficiently. This lure is built to perform in offshore settings,...

Overview The Megabass X-NANAHAN Kasumi Ito blends the design philosophies of Shinji Sato with Yuki Ito's refined lure craftsmanship. This 75mm minnow targets long, accurate casts while delivering a convincing, lifelike baitfish presence. The collaboration aims to push the limits of finesse minnow performance...

Meet the Megabass X-NANAHAN (X Nanahan + 1) Matte Tiger Created by Shinji Sato and refined by Yuki Ito, this 75mm micro-minnow is engineered for long casts and lifelike movement. The body is carved from high-volume square blocks to maximize internal volume while preserving...

OverviewThe YAMASHITA Egi King Live No. 3.5 062 Monster Red is a lightweight squid jig released in 2021. Its airy profile and balanced weight make it approachable for anglers of all levels, while delivering a lively flutter in currents and washes. The no. 3.5...

Overview Meet the YAMASHITA Egi King Live No. 3.5 066 Bull Mambo, a thoughtfully designed lure that balances ease of use with enticing action. The airy body and compact 3.5 size make it approachable for anglers at any level, while the 21 g weight...