Shallow Water Precision with Vision Oneten SR Sh Lotus The Vision Oneten SR Sh Lotus is a purposefully built shallow-diving jerkbait designed for near-surface encounters. With a max depth of about 1.0 m, this lure rises quickly into the bite zone after each subtle...

OverviewThe X-Rap Magnum Xplode 170 is engineered for serious topwater action, combining rugged construction with dramatic surface performance. Its thick-walled ABS body, through-wire design, and heavy-duty hooks are built to withstand demanding strikes while enabling long casts and a reliable resting position between sweeps....

Overview Tecomate Brassica Banquet is a cool-season, annual forage seed designed for fall plots. When frost arrives, tannins in the leaves break down into sugar, creating sweeter, energy-rich forage that deer often seek during late fall and into winter. Why choose Brassica Banquet The...

Overview of a Tiny Powerhouse Meet Nano SIGLETT, the world’s smallest feather lure designed to deliver precise hydrodynamics in a compact 0.8 inch (2 cm) plug. Built with Ito engineering ultra-precision molding technology and nanocraft technology, this micro lure aims to produce action and...

OverviewThe Megabass Vision 110 has earned a reputation among both pro anglers and weekend competitors for its distinctive profile and precise, darting action. Built around a tungsten Multi-Way Moving Balancer System (PAT), this lure delivers sharp flashes and a balanced feel that helps the...

Meet Halco MAX190 H79 Lipless The Halco MAX190 H79 Lipless is a purpose-built lure for anglers who value versatility and confidence in the water. This 7 1/2 inch plug pairs a substantial 6.75 ounce profile with a streamlined, lipless body that cuts through water...

Overview The GEECRACK Worm Newt is a compact, high-density lure designed for bass anglers who value action and precision. At 95 mm in length and weighing 14 g, this salt-in worm delivers a dependable sink and a lively, jittery fall that can draw attention...

Overview Discover the Mister Twister TTSF20-10RS Teenie Tail lure, a compact 2-inch curly tail grub designed to move with life-like action in the water. The chartreuse body paired with red flakes helps create reflective movement that can help grab attention in a variety of...

The Rapala X-Rap Magnum 20 Hussar UV is a large, hard-bodied lure designed for anglers chasing big catches in both fresh and saltwater. The Hussar UV color pattern combines bold contrast with a UV-reflective finish that catches light across the water column, helping the...

Experience bold topwater actionDesigned for anglers who chase big topwater strikes, the Rapala X-Rap Magnum Xplode 170 blends rugged construction with aggressive surface action. Its thick-walled ABS body and through-wire build stand up to brutal wakes, relentless setbacks, and long days on the water....

Deeper reach, refined control The Megabass Vision ONETEN+1 110+1 suspending jerkbait expands the iconic profile to reach deeper water—up to about 9 feet—without sacrificing the trademark darting action. The mid-range bill is tuned to balance depth with approachable retrieve pressure, helping you stay in...

Meet the Megabass MR-X Griffon The MR-X Griffon advances Megabass’s Griffon line with a refined hydrodynamic shape and compact profile, designed for heightened power and precision in shallow water. The redesigned body slices through water with less resistance, delivering a bottom-contact, pinball-like action that...

OverviewRapala’s storied heritage informs the CHL F7-CHL Original Floater, a floating lure born from the brand’s early balsa designs. The model is tuned for buoyant surface interaction, delivering a distinct water-sound and a sharp rising action that mimics a startled minnow. This combination of...

OverviewBlack Gold is an all-natural, salt-free wild boar attractant designed to be used as a rub. Its bold sweet-n-sour aroma travels across bark and through air, inviting boars to investigate the source and interact with the scent by rubbing or rolling. When applied to...

Overview The 3005706 polymer spinner disk is Salt Dogg’s trusted component designed to integrate with Salt Dogg spreaders. Manufactured by Buyers Products, this disk serves as a dedicated replacement part for TGS01, TGS05, and TGSUVPRO models, providing a straightforward path to maintained performance during...

Meet the GEECRACK Zeke Rack 8-Inch Bellows StickMeet the GEECRACK Zeke Rack 8-Inch Bellows Stick, a rugged lure engineered to move with the flow and catch the eye of wary predators. Its eight-inch silhouette delivers a confident presence in the water, making it easy...

Overview Antler King Attract-N-Fuel is a 20 lb protein-based deer attractant crafted to support digestive efficiency and nutrient availability, helping maximize body condition and potential antler growth. Its proprietary flavor and aroma are designed to draw deer from greater distances, making it a versatile...

Overview Megabass X-NANAHAN +2 Matte Tiger expands the iconic Nanahan minnow family with a longer, 75 mm (3.0 inch) body that preserves the quick target appeal while pushing effective depth and distance. The +2 model is designed to tackle deeper water zones without sacrificing...

OverviewIntroducing the Megabass Shading-X R 62 Aurora Reaction, a compact suspending lure designed to hold a precise depth with paused retrieves. The 2.4 inch body blends a sleek profile with balanced weight, delivering controlled action that remains responsive as you vary speed. The Aurora...

Rapala’s journey began in the 1930s when Finnish craftsman Lauri Rapala observed that large fish prefer smaller, injured prey. This insight shaped a brand built on performance, durability, and value, now trusted in more than 140 countries for sea and freshwater gear alike. The...