Meet the Duel Yo-Zuri Mag Darter (F) 165mm Bronze Floating Diver Lure The larger mag Darter blends a bold bronze profile with Yo-Zuri's internationally patented magnetic weight transfer system, engineered to deliver consistent, long-distance casts even in windy or choppy conditions. The bronze finish...

Overview The Yo-Zuri Mag Darter is a larger, floating mullet-style diver designed to maximize casting reach and deliver a distinctive wobble that attracts attention in open water. Its slanted head creates a unique darting and rolling motion on straight retrieves or twitching retrieves, making...

Overview The Rapala SSR14GF Super Shad Rap 14 Goldfish is a classic hard lure patterned after a small baitfish, offering a substantial presence in the water. At 14 cm, this lure is well-suited for mid-depth casting in a variety of freshwater settings, including lakes,...

Overview Rapala X-Rap Saltwater lures deliver bold on the water action with a hard cutting, darting motion designed to grab attention across a variety of saltwater species. Built for demanding saltwater conditions, this lure blends rugged construction with a lively, responsive retrieve that feels...

Designed for saltwater pursuit Meet the Rapala X-Rap Saltwater 14 Silver, a compact lure built to navigate waves and offshore conditions. The Silver finish reflects light as the lure darts and pauses, imitating a fleeing baitfish and inviting instinctive strikes. Its 14 size places...

Overview Whitetail Institute's 30-06 Mineral/Vitamin Supplement is a purpose-built blend designed for deer during spring and summer. It combines macro and trace minerals with vitamins A, D, and E to support a healthy herd and help bucks reach their genetic potential in antler growth....

Overview The Rapala Original Floater 18 Gold is a time-tested, 7-inch lure designed to deliver lifelike minnow action right out of the box. Its bright gold finish catches light at the surface, helping the lure stand out in varied water conditions, from clear lakes...

Overview The Mepps Musky Killer-bktl in hot white-white is a purpose-built option for muskie anglers who want a bold, responsive lure. The BM HW-W variant emphasizes a high-visibility color with a compact profile, designed to perform across freshwater rigs and seasons. The lure pairs...

Versatile unpainted walley shad lures for flexible tactics Explore a 20 piece set of unpainted walley shad hard baits designed for medium diving action. Each lure measures 110mm in length and weighs 8g, delivering a balanced profile that’s easy to cast and control through...

OverviewExperience the LIVE TARGET Trout Parr Swimbait in Gold-Olive, a compact freshwater lure designed to mimic a young trout. The gold-olive color delivers a natural radiance in sunny or overcast conditions, while the streamlined body moves with a lifelike side-to-side glide that can entice...

Timeless Minnow Action with Modern Versatility The Rapala Original Floater 18 combines a classic minnow silhouette with lightweight balsa construction, delivering buoyant, lifelike motion that remains a trusted choice for many anglers. Its wounded-minnow action, paired with sharp details and durable hardware, creates an...

Overview Brad's Super Bait Lure two-pack delivers chrome-ready shine and a proven rolling action to your tackle kit. Built with versatility in mind, these lures are designed to entice a range of species across varied water conditions. The subtle yet effective motion responds to...

Subsurface Walking Action that Entices Bites The Rapala X-Rap Saltwater SubWalk is built for inshore anglers targeting snook, redfish, and speckled trout. Its subtle, side-to-side glide remains just beneath the surface, creating a lifelike movement that can draw strikes from wary fish in bright...

Bigwater ready, 10-inch HeroZ jerk bait The Z-Man HeroZ 10-inch ElaZtech jerk bait brings a bold, fish-shaped silhouette to the water. Its oversized profile is tailored for big-fish opportunities across coastal regions, reefs, bluewater, and northern lakes, where predators often circle before striking a...

Elevate Your Lure Action with Tour Grade Tungsten Weights Strike King’s Tour Grade Tungsten Bullet Weight presents a compact, high-density solution designed to help you feel the bottom and navigate through heavy cover with more confidence. The insert-free design reduces line fray, while a...

Brad's Twisted Sister Super Bait Lure – 2-Pack Meet Brad's Twisted Sister, a 4.5-inch hard bait designed to trigger action in a variety of water conditions. This easy-to-carry 2-pack provides two reliable options for quick rig swaps, broader coverage across spots, and consistent practice...

OCEAN CAT offshore trolling kit for big game fishing Meet a purpose built set designed for saltwater adventures. The OCEAN CAT 5 inch Daisy Chain Lures pair a lifelike spray maker with feather teasers to create motion that mimics natural prey skimming the surface....

Overview The Jackall Gavacho Frog showcases a compact, lifelike lure designed for outdoor lifestyle anglers. Its chartreuse Strike Gill color creates a vivid silhouette on the water, pairing with a profile that echoes a small prey creature moving through vegetation and cover. Design and...

Effortless baiting and reliable catches, in any water Meet a crawfish trap built to handle a variety of waterways, from swift rivers to glassy lakes. The Frabill Crawfish Trap model 1272 combines durable construction with practical design touches that make your fishing sessions smoother....

Brad's Super Bait: a patent-pending bait-holding lure with rotating action Brad's Super Bait redefines how anglers present their lure with a patent-pending bait-holding design and a smooth, rotating action. Built to work across multiple species, this lure is described as especially effective for Chinook,...