Overview The Halco MAX110#H50 is a mid‑size lipless lure crafted for both casting and trolling setups. At 4 1/8 inches long and weighing 1 1/8 oz, it delivers a compact silhouette with a lively wobble that mirrors small baitfish in many waters. The Pilchard...

Designed through a collaboration with pro Brett Hite and Evergreen International, the Z-MAN ChatterBait JackHammer 0.5 oz Spot Remover redefines what a bladed jig can do. Its flat-bottom, low center of gravity head teams with a razor-thin stainless blade to deliver fast vibration and...

Meet the Halco RP160 Roosta Popper 160 in the bold R49 chrome tiger finish. This compact topwater lure is built for loud, visual surface action that can invite decisive strikes from predatory fish across a range of water types. With its 6 3/8 inch...

Meet the Halco MAX110#H57 Lipless Plug The Halco MAX110#H57 is a compact lipless lure designed for both casting and trolling. With a 110 mm body and a weight of 1 1/8 oz, this baitfish-inspired plug delivers solid momentum without feeling bulky in water or...

Overview The Luhr Jensen Magnum Dipsy Diver 003 is designed for deep water trolling in freshwater. With a near five inch diameter and a solid 8.08 ounce body, this diver maintains a stable, long tracking profile as you work your spread. Its robust build...

Introducing the Luhr Jensen 1 Dipsy Diver in Black/Black Bottom, a directional trolling diver that stands out with its rounded body and multi-directional capability. This design helps you create expansive spreads from a single boat, enabling lures to move along distinct paths as you...

Overview Experience dynamic freshwater casting with the LiveTarget MNSR14LG855 Baitball Spinner Rig. Its three teaser bodies and a Willow blade rotate at the lure's top, creating a distinct side-to-side vibration and a flicker-like flash that catches the attention of nearby game fish. The baitball...

Overview The Luhr-Jensen 3-Bolo Flex-i-Troll set is designed to cover a wide range of trolling scenarios. This three-pack centers on the distinctive Bolo blade finished in nickel and silver Prism-Lite, delivering bright flash and steady vibration as you glide through the water at varying...

A thoughtful memorial keepsake for outdoor memories Honor a loved one with the Memorial Lures Gift Set from SM Design. Crafted in durable stainless steel, these keepsakes are meant to be touched, observed, and remembered. The cool, metallic gleam pairs with the quiet weight...

Meet the Rapala X-Rap Saltwater Lure in Bunker The Rapala X-Rap Saltwater Lure delivers a bold, high-energy presentation tailored for saltwater anglers. Its long-casting design pairs with a rapid, hard-darting action that mimics fleeing bait and provokes instinctive strikes from a broad range of...

Timeless romance in a simple, meaningful keepsake Celebrate love in its quiet, everyday moments with the SM Design Love Keepsake Set. Crafted from premium stainless steel, this three-piece collection stays bright, resists tarnish, and remains comfortable to wear or admire on display. Each piece...

Celebrate love with a durable, elegant keepsake set From SM Design, this three-piece gift set blends romance with everyday practicality. Each piece is crafted from premium stainless steel with a subtle, polished finish that catches light as you move. The surface is designed to...

Deep-D-water performance with proven Rapala action The Rapala X-Rap Magnum 15 is engineered for deep-water pursuit, powered by a massive diving lip that pushes the lure to a 15 to 30 foot depth range. This design aims to maximize water disturbance and lure flash,...

Discover the Pro-Cure Pro Pack Trout The Pro Pack brings together three top performing Super Gel scents at a discounted price, crafted for trout anglers of all levels. Designed to add aroma and flavor to your lure choices, this bundle provides versatile options for...

Honor a cherished angler with the Memorial Lures Gift Set, a durable stainless steel tribute built to accompany memories on land or water. The pieces carry a quiet, weighty presence that feels meaningful whether displayed on a mantel, clipped to a tackle box, or...

Pro-Cure Pro Pack Panfish: 3-Scent Gel Bundle Meet the Pro Pack Panfish, a compact trio designed for versatile panfishing opportunities. This bundle brings together three of Pro-Cure's top performing Super Gel scents—Crappie Panfish Magic, Nightcrawler, and Trophy Perch—at a price that makes trying multiple...

Timeless love in a three-piece keepsake In a world where small tokens carry big meaning, this three-piece love keepsake set offers more than a gift—it’s a tangible reminder of connection. Crafted from premium stainless steel, each piece resists tarnish and stands up to daily...

Honor a Loved One on the Water In a quiet moment by the dock or at the edge of the lake, memories return with the turn of a lure. The Memorial Lures Gift Set from SM Design is crafted to provide a tangible connection...

Three top-performing scents in one discounted Pro Pack Pro-Cure Pro Packs bundle three trusted Super Gels into one value-priced kit. Designed for both smallmouth and largemouth bass, these gels blend 100% real bait ingredients with amino-based bite stimulants to create a potent scent trail...

OverviewThe SPRO SRCMD55PBR RKCrawler MD 55 Phantom Brown is a compact shallow water crankbait crafted to help you convert bites into decisive strikes. With a balanced body, it dives with a smooth, erratic wobble that mimics a fleeing baitfish just under the surface. The...