Overview Introducing the LIVE TARGET Gizzard Series Swimbait in Violet-Blue, model GZS112MS705. This lure is built to deliver a bold, inviting profile that can be effective across a range of depths. Its wide, deep body helps create a substantial silhouette in the water, making...

Brad's Super Bait Candy Corn Lure 2-Pack: Versatile Action for freshwater and light saltwater fishing Brad's brings decades of practical design to a compact, two-lure setup in a candy corn color pattern. The two lures give you a dependable option you can swap between...

Overview Designed for when big fish key on small bait, the Nichols Lures Mojo Flutter Spoon 2FS3-12 in Blue Shad delivers precise balance and lifelike flash. At 2-1/4 inches and 1/2 oz, this spoon casts far and sinks smoothly, drawing bites from wary predators....

Shadow Rap Jerkbait: Realistic, Suspended, and Ready for Action The Rapala Shadow Rap Jerkbait in Firetiger is a compact 4-3/8 inch lure designed to stay in the strike zone with a twitch and pause retrieve. Its bright color and lifelike profile help catch the...

OverviewMeet the Jackall JGAVA-GOG Gold Gill Gavacho Frog, a compact hard bait designed for outdoor lifestyle anglers who seek responsive topwater action without overthinking gear setup. This lure measures 2.71 inches in length and weighs 5/8 oz, delivering a balanced feel that suits accurate...

Overview The Rapala X-Rap Saltwater SubWalk 09 Glass Ghost is a purpose-built lure for saltwater anglers who value a realistic, versatile presentation. The Glass Ghost finish catches light from multiple angles, producing a lifelike shimmer that imitates a wounded baitfish as you retrieve along...

Storm J60 Original Jr ThunderStick 09 Naturistic Perch Meet a compact, naturistic perch colored lure from Storm that brings a realistic look and versatile fish-appeal to freshwater rigging. The smaller Jr variant preserves the classic ThunderStick profile in a refined, easy-to-handle size, making casting,...

Overview The Blue Fox 68-50-623IC Minnow Spinner from Rapala blends a slim minnow profile with inline spinner flash for a compelling presentation. The balsa body delivers lifelike motion that responds to both steady and varied retrieves, while the silver finish catches light to create...

OverviewThe Scotty 1182 Mini Power Grip Plus Release delivers a secure, adjustable line release designed for planer boards. This 4-pack keeps your trolling setups ready for action, letting you fine tune tension across multiple boards. The action feels smooth as the line slides into...

Meet the larger Mag Darter F, a floating diver lure built to reach feeding zones with bold action. This lure leverages Yo-Zuri's internationally patented magnetic weight transfer system, contributing to longer, more precise casts and a stable, trackable presentation in variable water. Its design...

OverviewMeet the Yo-Zuri Mag Darter F, a larger floating diver lure designed to deliver distance and appeal in varied fishing conditions. Its pearl chartreuse finish and floating profile enhance visibility while offering a versatile action that attracts various gamefish.Designed for distance and actionThe lure...

Acme Spoons Freshwater S680GL/GLG K.O. Wobbler Spoon Glow Green The Acme S680GL/GLG K.O. Wobbler Spoon fuses bright visibility with responsive motion to attract a wide range of gamefish. Its Sonic Flipper tail creates a subtle, fishlike rhythm as you retrieve, while the glowing green...

Product overview Meet the Yo-Zuri Mag Darter Candy, a larger floating diver designed for saltwater casting and chasing trophy-size fish. This 165 mm (6-1/2 in) lure leverages Yo-Zuri's patented magnetic weight transfer system to help you achieve longer, more accurate casts and steady retrieval....

Overview The Rapala Dives-to-10 Delta is a premium crankbait engineered to snap quickly to depth and remain in the strike zone longer than many counterparts. Its hand-selected balsa wood and precision internal weighting create a balanced action, while a slim, nose-down profile ensures a...

Keitech FS38458 Fat Swing Impact: French Pearl 3.8" In French Pearl, the Keitech Fat Swing Impact brings a premium paddle-tail swimbait experience to your tackle box. At 3.8 inches, the lure pairs a lifelike silhouette with light-catching finish, designed to draw attention in clear...

Upgrade your lure action with RONZ Replacement Tails The RONZ 10-inch replacement tails come in a convenient four-pack, ready to swap onto compatible heads for quick setup between fishing trips. The silver metallic finish catches light as you reel, adding a subtle flash that...

Meet Mirage Flashabou Opal 3005 Experience a flash material that shifts color and depth as light, water movement, and angle interact. Mirage Opal 3005 recreates the look of a living baitfish, offering a dynamic, reflective glow that can read across conditions and targets. The...

Overview Meet the Rapala Ultra Light Rippin' Rap 04 Glow Tiger, a compact lure designed for finesse presentations and precise retrieves. Its ultra-light profile and glow-in-the-dark pattern aim to spark strikes from wary fish in both clear and stained water, without shouting for attention....

Elevate your modular fishing rig with the RONZ 8" Replacement Tails, a 6‑pack designed to pair seamlessly with select RONZ heads. Finished in a vivid pink fluorescent shade, these tails catch the eye in varying light and water conditions, helping you track action and...

Versatile performance for multiple fishing styles The Wicked Lures Pink-Chartreuse lure blends a bright, eye-catching color with a quick-flashing blade to help you cover water efficiently. Designed to cast, troll, back bounce, plunk, float fish, and run behind divers, this lure supports a range...