Overview The Rapala Original Floater 11 Live Pike is a compact floating minnow lure designed to attract predatory pike in freshwater. Its buoyant profile lets anglers control depth with a steady cast and a responsive retrieve, prompting lifelike motions that can entice strikes in...

OverviewThe Yamamoto Gary Senko Cream White 5in is a timeless soft plastic worm designed for dependable bass lure presentations. This 10 pack features a Cream White color that stays visible in varied water conditions while maintaining a subtle, natural profile in the water. Made...

Overview Rapala Skitter Walk 08 Baby Bass is a topwater lure designed to draw attention at the surface. Its walking the dog action is driven by a weighted tail that helps the lure stay in a natural position while you cast, pause, and twitch...

Overview The Spro RKCrawler 55 Mud Bug Crankbait is a compact 2.16-inch lure born from a collaboration with bass fishing pro Mike McClelland. Built to navigate tight pockets of cover, it combines a wide wobbling action with precise deflection tendencies to encourage aggressive follows...

Inshore-ready Diezel ChatterBait 1/4oz for the bite of a lifetime The Z-Man Diezel ChatterBait 1/4oz is designed to perform where inshore saltwater anglers chase redfish, snook, trout, flounder, and more. Its balanced build combines a heavy-duty 4/0 Mustad hook with a rugged stainless trailer...

Inshore-ready performance Meet a bladed jig built for the demands of inshore saltwater fishing. The Z-Man DieZel ChatterBait pairs a heavy-duty custom 4/0 Mustad hook with a molded-in stainless trailer keeper and a Fastach clip, all designed to withstand multiple strikes from redfish, snook,...

Inshore-ready bladed jig for saltwater pursuitThe Z-MAN Diezel ChatterBait is built to endure harsh inshore conditions while delivering a bold blade vibration and a lifelike swimbait tail action. The 1/4-ounce profile offers solid casting distance and a versatile presence across shallow and slightly deeper...

Overview The Rapala Dives-To 06 lure is engineered to dive to a preset depth and hold there, increasing time in the strike zone and giving you more opportunities to entice targets. Its compact 2-inch perch color pattern mirrors baitfish and adds visual appeal in...

The Shadow Rap Deep 11 Olive Green is built to work in the 4–8 foot zone, combining a deliberate horizontal glide with a vertical fade that mimics a Minnow in trouble. This Rapala jerkbait delivers a natural Minnow action that can trigger bites on...

Mid-depth power with lifelike Minnow appeal The Rapala Shadow Rap Deep 11 Purpledescent is engineered to tempt wary bass and satisfy anglers who love a responsive, mid-depth lure. It dives into the 4–8 ft range while delivering a natural Minnow action that feels true...

Overview Meet the Rapala SSR07HS Shallow Shad Rap 07 in Hot Steel, a compact lure designed to excel in skinny water. Built with the signature Rapala craftsmanship, this bait emphasizes precise action, a lifelike profile, and dependable reliability straight out of the box. Its...

Balanced blade action for stained-water bass The War Eagle WE38GIN26 centers around a gold-frame tandem Indiana blade setup, delivering a measured balance of flash and vibration. Indiana blades generate a distinct wobble and thump without the extreme push of Colorado blades, which can help...

Meet the River2Sea WPL130/21 Whopper Plopper in powder. This 5-inch topwater lure weighs 1 3/8 ounces and is built to deliver a bold surface presence that can attract attention from surface seekers and followers alike. The compact profile is designed for controlled casts and...

Why anglers reach for the Mag Darter The Mag Darter is designed to maximize casting distance while delivering a believable underwater motion. Its inverted cupped face and distinctive lip produce an erratic yet natural darting pattern, simulating a fleeing baitfish. The holographic bronze shiner...

The River2Sea WPL90/15 Whopper Plopper Delta Craw is designed to deliver classic topwater action with a modern delta-tail twist. This 1/2 oz, 3.5 inch lure pairs a balanced profile with a soft, rotating tail to create distinctive water commotion that can attract big fish...

Set your sights on a proven topwater option with the River2Sea WPL130/17 Whopper Plopper Phantom Shad. This lure blends a compact five-inch body with a precise 1 3/8 oz weight, delivering confident casts and a versatile range of retrieves. In the Phantom Shad color,...

Shadow Rap Deep 11 Carbon: a mid-depth jerkbait with lifelike presenceThe Shadow Rap Deep 11 Carbon blends a natural Minnow profile with a precise jerkbait action that can entice suspending fish in the 4–8 ft zone. Crafted by Rapala, this lure delivers high-end finishes...

Meet the Rapala Shadow Rap Deep 11 Clown The Shadow Rap Deep 11 Clown from Rapala is crafted to mimic a Minnow in distress at mid-depths. Its distinctive horizontal struggle combined with a vertical fade keeps the lure in the fish’s strike zone as...

Meet the Rapala J07BTR Jointed 07 Brook Trout lure The Rapala J07BTR captures the essence of a distressed baitfish with a subtle, convincing swim. At 2.75 inches, this jointed lure sits in a prime size range that can appeal to a variety of freshwater...

Overview The Rapala Shadow Rap Deep 11 Yellow Perch is engineered to mimic a perch in pursuit, with attention to light, movement, and detail that catches the eye in varied water conditions. Its lifelike finishes help it blend with real prey and stand out...